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Novelties.com Acquired by Bobbleheads.com, LLC

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A couple months ago, I learned that the huge category defining domain name Novelties.com was acquired by Bobbleheads.com LLC, which was founded by Warren Royal, the owner and operator of Bobbleheads.com. Although the acquisition  was finalized two months ago, the news was not released as the company was negotiating on a few other domain names.

The purchase price is unable to be disclosed due to a non-disclosure agreement.

Warren has been featured on this blog numerous times from turning a $29,112 investment (acquisition of Bobbleheads.com) into a highly successful company that is now funded by venture capital. The company also recently re-launched CustomBobbleheads.com.

Plans for Novelties.com were not disclosed, but I imagine it will be similar to Bobbleheads.com, although it will likely offer a much larger selection of novelty items. As I've said in the past, once you figure out a business model that works, you can afford to spend more money on great domain name assets knowing that you can expand your business model to → Read More


Scott Day’s Digimedia Invests in Warren Royal’s Bobbleheads.com

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The story of Bobbleheads.com is one of my favorite in the domain industry, and I have much respect for its founder Warren Royal, who built his company after purchasing the domain name at auction. Similarly, I have tremendous respect for Scott Day and Jay Champman, whose Digimedia has a fantastic portfolio of generic domain names, including FantasyFootball.com, Dress.com, Shops.com, Decorations.com, and many other domain names.

I just received a press release from Warren announcing that the company that owns and operates Bobbleheads.com has received an equity investment from Digimedia.

As the company continues to grow, develop new products, and has the need for holiday and other inventory, it becomes necessary to fuel this growth with significant capital. Digimedia knows domain name assets and can provide the capital to ensure growth without supply chain hiccups.

It's a smart move for both parties, and knowing the principals behind both companies, I think it's a very good match.

Press release below:

The company that → Read More