Neustar Comments on .NYC Auction Results

nyc registryNeustar sold a small portfolio of real estate related .NYC domain names on NameJet, and the auction grossed $70,650 in sales. As one might expect, the top three domain names that were sold in this auction were RealEstate.NYC ($21,300), Apartments.NYC ($16,155), and Rentals.NYC ($5,700).

I do not have any more ties to New York City, so even if I wanted to bid on the auctions, I was not permitted due to nexus restrictions for .NYC domain names. I watched the conclusion of some of the auctions, and it seems that there were at least a few well known New York-based domain investors participating. I am unsure of who won these auctions, but I am interested to see how the domain names will be used.

Lori Anne Wardi, VP of Registry Services at Neustar shared some comments with me about the auction and its results:

“We are very pleased with the results of our first .nyc premium domain name auction. The auction results confirm that digital property has strong value, and similar to physical real estate, location plays an important role in the valuation of that property. The City of New York and Neustar were thrilled to launch the first premium auction affiliated with the theme of ‘Living in the City’. With this auction, New Yorkers across the five boroughs had the opportunity to own and develop a piece of the City’s most valuable digital real estate. With category-defining names such as,,, and, we saw strong interest and competitive bidding with many of the auctions extending well over an hour to accommodate all the bidders.”

I asked Lori Anne if Neustar plans to hold additional auctions in other categories. “We are planning future auctions and have several themes lined up to coincide with the following topics: Careers, Technology, Fashion, Finance and many more,” she told me.

For your convenience, I published the sale results below:

  • $21,300
  • $16,155
  • $5,700
  • $4,600
  • $4,100
  • $3,200
  • $2,650
  • $2,508
  • $2,000
  • $1,908
  • $1,200
  • $1,021
  • $1,008
  • $690
  • $560
  • $530
  • $520
  • $500
  • $500
Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Speaking of Neustar, by the way, so who knows what happened with the recent “Town Hall” meeting? Not a peep in the news or regarding the subjects mentioned.

  2. Kudos to Lori Anne for defining domains as digital property, digital real estate.

    Would like to see .nyc premium domain PROPERTY auction vs .nyc premium domain NAME auction

    category-defining PROPERTIES vs category-defining NAMES

    A domain is a location, an address on the internet, which is so much more than a name.

    Category auctions great idea!


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