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Neustar Webinar About Launching .Neustar TLD

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Neustar is obviously a big proponent of the new gTLD domain name extensions. Last year, the company launched its .Neustar brand TLD, and its website can now be found at Home.Neustar. In an effort to promote .Brand extensions, the company is hosting a free webinar to share some of the things the company learned when it launched its own extension.

Here are some of the topics the company intends to cover in the webinar, as shared by them:

What technical and operational steps went into our launch
How we built a communications plan for stakeholders around the change
Where we see some of the biggest opportunities and challenges of a .brand transition

There is quite a bit of technical (more…) → Read More


Neustar Video: Potential of .Brand Domain Names

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Neustar is in the business of helping brands with their .brand new gTLD domain name extensions. The company recently introduced a series of webinars aimed at decision makers responsible for implementing and managing .brand domain name extensions.

I want to share a video that was posted by Neustar "which paints a picture about the potential of .brand TLDs." There are probably companies who applied for their .brand extension or companies that are considering an application for a .brand, and this webinar series is aimed at convincing these companies of the utility and marketability of .brand domain names.

You are welcome to share your thoughts in the comment section.

 

→ Read More


Tony Kirsch to Host .brands Webinar

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Tony Kirsch is the Head of Professional Services at Neustar and is also the company's .brand Evangelist. According to a tweet from Neustar and a LinkedIn post Tony  shared, Tony and Neustar will be hosting a free webinar series "designed specifically for .brand owners to provide an update on the space and share examples, analysis and best practice."

The first webinar will be held on Thursday, June 1 at 4:00pm Eastern time. Registration is required, so people interested in attending should sign up prior to the start of the webinar. Because of the nature of the webinar, I presume it will be archived and available to review at a later date for people who are unable to attend the live webinar.

According to the webinar page, here are the topics that will be covered during the first webinar next Thursday: (more…) → Read More


How Brands Should Market Their .Brand Domain Names

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Having popular brands use .brand domain names for business and marketing is something that is going to help drive awareness of the new gTLD program. I think consumer confusion about new gTLD domain extensions is one of the biggest issues that needs to be overcome. When a brand uses a .brand extension, it needs to be clear that they are promoting a domain name and not using it as a gag (ala the fictitious Booking.Yeah tagline from Booking.com).

Tony Kirsch, the ".brand Evangelist" and Head of Professional Services at Neustar Inc., wrote a blog post advising brands about how to use and market their .brand domain names to avoid confusion. This is a good read for brand managers, but it is also a good read for domain investors who invest in or develop new domain names.

Here are some of the suggested ways for brands to market new domain extensions, although I think these tips can be used by others who operated websites on the new domain extensions: (more…) → Read More


Neustar Launches Stats Hub Tool

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neustarThere are quite a few companies that are either using their .brand extension or plan to use their .brand extension. Google has its .Google extension, Barclays has its .Barclays extension, and Saxo Bank has its .Saxo extension, among many other companies.

Earlier today, Neustar launched its Stats Hub product, a new tool for people and companies interested in the .brands space. According to Neustar, "The 'Stats Hub' is an interactive database of statistics on .brand domain usage including domains registered and utilization info (number resolving/non-resolving/redirecting etc), which is also categorized and can be filtered by brand, location, industry to find exactly the data you're looking for."

I played around a bit with the tool and think it will become useful for me when doing research on the new domain extensions. One of the more interesting searches that can be done is (more…) → Read More


Neustar Comments on .NYC Auction Results

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nyc registryNeustar sold a small portfolio of real estate related .NYC domain names on NameJet, and the auction grossed $70,650 in sales. As one might expect, the top three domain names that were sold in this auction were RealEstate.NYC ($21,300), Apartments.NYC ($16,155), and Rentals.NYC ($5,700).

I do not have any more ties to New York City, so even if I wanted to bid on the auctions, I was not permitted due to nexus restrictions for .NYC domain names. I watched the conclusion of some of the auctions, and it seems that there were at least a few well known New York-based domain investors participating. I am unsure of who won these auctions, but I am interested to see how the domain names will be used.

Lori Anne Wardi, VP of Registry Services at Neustar shared some comments with me about the auction and its results: (more…) → Read More


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