Earlier today, SnapNames announced that the price of backorders would be increasing from $69 to $79. Because of the company’s partnership with NameJet (and the fact that both have relationships with Web.com), I wondered if NameJet would also be increasing pricing in line with SnapNames’ price increase.
Unfortunately for those of us who bid on NameJet, the answer is yes on pending delete auctions. In a comment posted in the SnapNames article, here’s what NameJet Marketing Director Scott Pruitt said:
“On the NameJet side, the price increase will apply only to Pending Delete names. Registrar expiry and private inventory offered on NameJet will not be affected.”
I believe that NameJet will be sending an email to its customers to officially announce this price change. When I receive my email, I will update this article and publish the email I receive.
Here’s the email NameJet just sent to customers:
“Dear NameJet Customer,
NameJet in partnership with SnapNames is pleased to be able to provide the highest drop-catch efficacy in the industry. In order to maintain the kind of user experience that our customers have come to expect, a price increase is being implemented that will allow for significant investment in technology and security, ensuring that our customers will have the best chance of acquiring the domains they want.
As of Tuesday, July 19, 2016; 2:00pm Pacific Time (US) the minimum price for a new Pending Delete backorder will increase from $69.00 to $79.00 USD. Systematically, you will not be charged for your backorder until we fulfill it. This rate increase will only affect Pending Delete names. We will honor the preexisting minimum rate of any backorder in your account at the time of the price change for any domain currently in Pending Delete status.
Thank you for choosing NameJet!”