SnapNames just announced that the price of backorders will increase to $79 from $69 (around 14%) on Tuesday July 19th. The company references advances in technology, improvement in security, and other domain services as reasons for this price increase.
The price increase will impact both expiry and deleting inventory. Because SnapNames and NameJet partner up on deleting domain names, I reached out to NameJet General Manager Jonathan Tenenbaum to see if NameJet also has plans to increase its backorder pricing.
Here is the email sent to customers:
A message to our valued customers:
For many years, SnapNames has remained a strong competitor in the ever-expanding domain marketplace. We rely on state-of-the-art technology to offer the service our customers have come to expect, and significant investments are made to ensure SnapNames is the dominant dropcatching service. We also continue to upgrade our platform to enhance the user experience.
As we advance our technology, strengthen security, and offer domain services that align with customer demand, we must also balance the investments with pricing that ensures we can continue to make these necessary improvements.
As of Tuesday, July 19, 2016; 5:00pm Eastern Time (US) the minimum price for a new backorder will increase from $69.00 to $79.00 USD. Systematically, you will not be charged for your backorder until we fulfill it. This rate increase will also affect deleting domain name backorders placed at NameJet.com. Other SnapNames business aspects, such as Brokerage rates, auction timelines, and Escrow fees, are unaffected by this price increase, and we will honor the preexisting minimum rate of any backorder currently in your SnapNames account should the time come for fulfillment.
We thank you for your understanding and loyalty, as we continue to invest in the business and create a better experience for you. If you have any questions, please contact SnapNames Customer Support at 1-877-352-5630 from inside the U.S. and Canada, or +1-570-708-8760 internationally during our regular hours of operation.