According to the Google Adword Keyword Tool, tens of thousands of people search for the term “domain name” each month (just under 100,000 searches). Go Daddy is the largest domain registrar, with tens of millions of domain names under management, and NameCheap is on its way to 3 million domain names under its control (check out the company’s 3 millionth domain registration contest).
I am not sure when this happened, but NameCheap has overtaken Go Daddy in Google for the key search term, domain name. Both companies still trail the Wikipedia page for that term, but it’s certainly a major boost for NameCheap to be listed ahead of Go Daddy. A search of the plural “domain names” shows that GoDaddy is still outranking NameCheap, with both companies trailing Wikipedia.
Over the last couple of years, NameCheap has aggressively courted Go Daddy customers and domain buyers with its tongue in cheek advertising and marketing campaigns. At the end of 2011 when Go Daddy flip flopped on its SOPA stance, NameCheap made a big push with people opposed to SOPA, and the company saw a surge in transfers.
NameCheap is a much smaller entity than GoDaddy, so it’s pretty remarkable to see them outranking Go Daddy for this key search term. As a result, Go Daddy and other companies are spending a lot of money on paid search, while NameCheap doesn’t seem to have the need (at least for this key term).
In case you are wondering, I used a non-work related computer to do the search since Google sometimes skews results based on search preferences and prior searches.