Easier Way to View Sedo Sales Feed | DomainInvesting.com
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Easier Way to View Sedo Sales Feed


I don’t know about you, but viewing the raw Sedo sales rss feed is difficult on the eyes. It wasn’t really made to view in the feed form, but for someone without the technical skills to turn it into something else, the feed form was basically the best I could ask for without having to pay someone to convert it.

I just realized there is an easy way to convert the feed into something that is easier to read, and the best part about it is that it’s absolutely free. If you have a Google account, you can set up an iGoogle page, which was created so you could easily add your rss feeds and other “gadgets.”

There are four steps to optimally display the feed:

  • Visit iGoogle.com and log into your account or create an account
  • Click the Add Gadgets button on the top left
  • Click the Add feed or gadget link on the bottom left sidebar
  • Add this feed: Ā http://sedo.com/rss/rss_list.php?rss_id=17
  • Once feed is displayed, edit settings to show the max number of names

Although I would prefer the feed to show more than 9 recent sales, that’s the maximum number of articles permitted with iGoogle. It should automatically update for you each time a sold name is added to the sales report.

Here’s a screenshot before:


Here’s a screenshot after:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (22)


    You can use p3k.org/rss to create a list of recent sales. No limit on the number of recent sales.

    April 19th, 2012 at 12:50 pm

    Elliot Silver

    @ Gnanes

    Thanks for that recommendation.

    April 19th, 2012 at 12:55 pm


    Umm… Can you say google reader? I knew that you could.


    April 19th, 2012 at 1:08 pm

      Elliot Silver

      @ Steve

      Nice… haven’t used Google Reader, and that seems to be an even better way to display the sales.

      Thanks for sharing.

      April 19th, 2012 at 1:12 pm

    Shane Cultra

    I love the 5th domain down from recent sales. Been to that restaurant. Best fish tacos in town.

    April 19th, 2012 at 1:28 pm

    John Kenney

    +1 for Google Reader. That’s how I keep up with Elliot’s Blog, too.

    April 19th, 2012 at 1:39 pm

    Elliot Silver

    @ Shane

    LOL šŸ™‚

    April 19th, 2012 at 1:40 pm


    I like Namebio.com for that information and other sales.

    April 19th, 2012 at 1:49 pm

    Elliot Silver

    @ Dant

    Namebio is great at keeping sales data, but sometimes the information is more helpful if you have access to it immediately.

    April 19th, 2012 at 1:51 pm



    I wonder if your trying to read it via google chrome browser? as that is how it displays for me too in chrome

    If you paste The url

    http://sedo.com/rss/rss_list.php?rss_id=17 into an explorer browser it renders properly.

    I have problems logging into sedo on explorer, So use chrome for that and in the admin, but have to switch back to explorer to read RSS feeds.

    Try it, maybe it will solve your problem There is 109 on my feed list viewable on explorer

    April 19th, 2012 at 2:05 pm

    Venelin Kochev

    I used “Mozilla Thunderbird”, pulled automatically recent sales and easy to read just like email

    April 19th, 2012 at 2:08 pm



    That is awsome! I didn’t know IE was a rss reader from the address bar. Sweet.

    April 19th, 2012 at 2:24 pm


    Formats just fine in Firefox


    April 19th, 2012 at 2:34 pm


    I used to subscribe to the RSS feed in Google Reader. But be warned: every once int while the feed will throw up 500 old sales and clog up Reader.

    April 19th, 2012 at 2:51 pm


    I just created a reader that grabs this feed and shows the last how many I want and it auto updates without refreshing the page via jquery. Nice and easy.

    April 19th, 2012 at 3:27 pm

      Elliot Silver

      @ John

      Nice work.

      I use Chrome and it doesn’t show nicely in this browser.

      April 19th, 2012 at 3:29 pm


    If you want to look at it:


    If you want to see anything else let me know. Would be cool to either play sound if it updates or send an email when new listing comes into the feed.

    April 19th, 2012 at 4:45 pm


    ever heard of Google Reader? lol…

    April 19th, 2012 at 6:55 pm

    Elliot Silver

    @ Seb

    Nope… Don’t think I ever used it.

    April 19th, 2012 at 7:05 pm

    George Hong

    Give Google reader a try. you might like it. You can connect to google reader on your ipad using RSS reader apps such as FeeddlerRSS.

    April 19th, 2012 at 9:03 pm

    ron s

    Many of us have directory type websites much like Dogwalker.com.
    What do you use for a signal that a years subscription is almost up and what then do you send the customer?

    April 20th, 2012 at 10:46 am

    Elliot Silver

    @ Ron

    I have a spreadsheet, but most are on auto-renew with Paypal. Those who aren’t, I send an email to at the end of the term to ask about renewing.

    April 20th, 2012 at 10:49 am

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