My Inquiry Reply Email Signature

When someone inquires about buying a domain name listed for sale via Embrace.com, they will read my response and the accompanying email signature. You’ll notice a few things I think are important for an informative signature to include.

In addition to including a link to the website’s homepage, I include a link to my LinkedIn profile. This serves two purposes. For one thing, the prospective buyer can see that I am a real person with experience related to domain names. This might make them more comfortable doing business with my company. In addition, if they click through to my profile, I may be able to see more information about them, making me more comfortable.

I include a phone number in the signature because some people prefer to speak on the phone. Truthfully, I almost never answer that phone number. It gets so many spam phone calls, it is totally unmanageable. That being said, I read every text message and listen to every voicemail. If someone leaves a message asking to connect on the phone, I will respond quickly.

Below my signature, I have several quotes about buying and using .com domain names. With the exception of a small percentage of domain names, I almost exclusively sell .com domain names. On Embrace.com, I only sell .com domain names. By quoting successful people who utilize .com domain names, I want to reinforce the value a .com domain name can bring to a business.

Within the Embrace.com website, there’s an entire page of quotes about using .com domain names. I regularly add quotes to this page when I see them, and I change/rotate the quotes in my email signature on an occasional basis.

The one thing I have considered changing is replacing a personal / professional headshot with the Embrace.com interlocking E icon graphic. I have heard that real estate agents who use a personal photo in a signature may see a lift in response. I am not sure if this would have any impact on my signature, so I haven’t changed it.

If you’ve had experience with email signature testing, I would be interested in reading your feedback.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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