When someone inquires about buying a domain name listed for sale via Embrace.com, they will read my response and the accompanying email signature. You’ll notice a few things I think are important for an informative signature to include.
In addition to including a link to the website’s homepage, I include a link to my LinkedIn profile. This serves two purposes. For one thing, the prospective buyer can see that I am a real person with experience related to domain names. This might make them more comfortable doing business with my company. In addition, if they click through to my profile, I may be able to see more information about them, making me more comfortable.
I include a phone number in the signature because some people prefer to speak on the phone. Truthfully, I almost never answer that phone number. It gets so many spam phone calls, it is totally unmanageable. That being said, I read every text message and listen to every voicemail. If someone leaves a message asking to connect on the phone, I will respond quickly.
Below my signature, I have several quotes about buying and using .com domain names. With the exception of a small percentage of domain names, I almost exclusively sell .com domain names. On Embrace.com, I only sell .com domain names. By quoting successful people who utilize .com domain names, I want to reinforce the value a .com domain name can bring to a business.
Within the Embrace.com website, there’s an entire page of quotes about using .com domain names. I regularly add quotes to this page when I see them, and I change/rotate the quotes in my email signature on an occasional basis.
The one thing I have considered changing is replacing a personal / professional headshot with the Embrace.com interlocking E icon graphic. I have heard that real estate agents who use a personal photo in a signature may see a lift in response. I am not sure if this would have any impact on my signature, so I haven’t changed it.
If you’ve had experience with email signature testing, I would be interested in reading your feedback.