I’ve tried to buy thousands of domain names from registrants who told me some variation of ‘the domain name is not for sale.’ That may be true at that point in time, but the status can change. It doesn’t hurt to follow-up every once in a while.
I recently spent some time looking through hundreds of old emails I sent trying to buy domain names. I followed up on some older leads to re-engage the owners. Perhaps circumstances had changed since our last discussion. I like to follow-up between 6 months and a year after an email exchange, when I see a domain name isn’t being used.
Out of curiosity, I searched my email for variations of the ‘not for sale’ reply I frequently receive. There were many. I then checked quite a few of these domain names to see if they were eventually sold. Right off the bat, some were obviously sold – I know the brand name or wrote about a big domain name upgrade. Additional searching showed me some names were acquired by investor friends or colleagues. Some names were acquired by companies and were built into brands.
Sometimes ‘not for sale’ is a polite way of saying my offer is too far from giving a counter offer. Sometimes the registrant isn’t interested or motivated to sell a domain name when I contacted them, but their circumstances or the company’s circumstances may change. Perhaps a new C-suite is seeking to raise cash and an offer is made at the right time.
There are a plethora of reasons for why a domain name registrant may be unwilling to sell a domain name at one time but eventually opts to sell it. I don’t have a great management system for domain names I have tried to buy. I should set aside a couple of days to build a database – or even a searchable Excel file – with the status of domain names I have tried to buy. This would make my follow-ups more effective. In the meantime, I will keep going through older emails every few months to re-engage registrants and seek out potential acquisition targets.