I always find it interesting to see businesses using a new domain name extension, especially startup businesses. A little over a week ago, I saw a tweet about a new social club in Napa Valley that launched its website on a .Club domain name:
— .CLUB Domains (@getDotClub) November 4, 2016
In this tweet, the .Club registry highlighted a recently opened high-end Napa Valley culinary and social club called Kitchen Collective. As you can see, this business is using a recently registered .Club domain name for its website: KitchenCollective.Club.
Kitchen Collective is billed as “America’s first urban cooking club.” According to a press release announcing the club, “Kitchen Collective is the only culinary club of its kind in the nation.” The initiation and membership fees are fairly steep, but I could see it becoming popular in a major foodie area such as Napa Valley. I wouldn’t be surprised to see the private club expand to other cities should they find success in Napa.
The KitchenCollective.Club domain name was hand registered in March of this year at GoDaddy. Garret Murphy, Founder of Kitchen Collective, told me that he learned about .Club domain names through GoDaddy’s website after trying to buy KitchenCollective.com. The KitchenCollective.com domain name has been registered for several years, although it doesn’t appear to be in use right now. I am unsure if he made an offer to buy the .com domain name or opted to buy the .club domain name when he realized the .com was registered.
I asked Garret if he is concerned about people not understanding what .Club is and possibly not being able to find the club’s website. He said he hasn’t had any issues. He also told me he has a back up plan. “I have also purchased several other domain names with a traditional “.com” just in case we come across any issues and need to change it later,” he told me.
I think Kitchen Collective is a good example of a business using a new domain name for its website.