I just learned that House.com has been sold, with Domain Holdings serving as the domain name brokerage in this transaction. I am told the sale price is confidential, although I understand the original asking price had been $2.5 million, which was later reduced to $1.5 million. My guess is that this was a 7 figure transaction but that is really just a guess.
Based on the current Whois record, the registrant name is listed as Hangzhou Duomai E-Commerce Co.,Ltd, which is a company based in China. The buyer appears to be associated with domain name marketplace 4.CN, as the registrant street address is listed as “please contact with 4.cn brokers.” The registrant appears to be the same company that has been buying other exceptional domain names, including WW.com and MM.com.
The seller of House.com was listed as a company based in New Jersey. There was a small website operating on House.com, and as of right now, the website is still functional. Based on some email newsletters from Domain Holdings, the company had been seeking a buyer for at least a year. I suppose this shows that when you’re working with a domain broker, sometimes a deal doesn’t materialize for quite some time.
Commenting on the deal, Domain Holdings broker Joe Uddeme, who represented the seller in this transaction, said, “We always strive to achieve the best possible outcome for all parties involved. In this case we have succeeded. House.com is a great brand with tremedous upside.” Domain Holdings broker Mark Thomas represented the buyer.
I am unsure of how this domain name will be used in the future.