HH.com Domain Name Changes Hands (Updated)

According to Whois records, it appears that the high value HH.com domain name has sold. Based on the current Whois records showing the domain name is registered to an escrow account at 62.com, it would appear that the domain name was acquired by a China based domain name registrant. I noted the Whois change in my daily DomainTools Whois Monitor alert email, and George Kirikos also wrote about it on Twitter this morning:

Another elite 2-letter .com domain name changes hands, as https://t.co/LkakbzxhKT heads to China. 🇨🇳 pic.twitter.com/dG4jzMm1tk

— George Kirikos (@GeorgeKirikos) June 11, 2017

Prior to the most recent Whois change, the domain name was privately registered. Prior to the private registration, the registrant of HH.com was The Hecker Law Group, a law firm based in Los Angeles, California. The law firm used HH.com for its website, and for the time being, HH.com is now forwarding to HeckerLaw.com. Whenever a company sells a domain name like this, it is wise to negotiate the usage of the domain name for enough time to ensure clients understand that the domain name was sold and another domain name is going to be used.

Assuming the domain name sold, I would imagine this deal is  in the 7 figure range. I looked through my records, and I see that HH.com was being brokered by John Mauriello  of DomainAssets.com at one point last year. I reached out to John to see if he was the broker who sold the domain name, and if so, to see if he could comment. If John has any information to share, I will update this article.

Obviously, there are only 26 two letter repeating .com domain names, and they all have considerable value. I only see a few  sales of this type of domain name that have been noted publicly:

• MM.com sold for $1,200,000  in June of 2014
• WW.com sold for an undisclosed amount in June of 2014
• KK.com sold for $2,400,000 at NameJet in 2013, according to NameBio
• FF.com sold  in 2016, for a reported $1,400,000

If I receive more information about HH.com, I will share it here.

Update: John Mauriello from DomainAssets.com shared the following update with me regarding the sale of HH.com:

“The sale of HH.com was a co-brokered transaction between strategic partners VIP Brokerage and Domain Assets.  Although details regarding the terms of the sale are confidential, this premium 2 letter domain commanded an undisclosed 7 figure price tag” ” Also KK.com, mentioned in the post, was brokered by myself and Kevin Kopas while we were both at Snapnames in 2013.”