I detected a domain portfolio acquisition by GoDaddy’s NameFind, and the news was confirmed to me by the company yesterday afternoon. GoDaddy acquired an unknown number of domain names from the Name.com / Rightside domain name portfolio, which I believe was sold by Donuts. Up until earlier this year, Name.com was owned by Rightside, a company that was recently acquired by Donuts. GoDaddy also informed me that the Name.com expiry stream will now go to auction via GoDaddy Auctions.
Nick Fuller, who is Director of Public Relations at GoDaddy, sent me the following statement from VP and GM of the Aftermarket at GoDaddy, Paul Nicks:
“We can confirm that GoDaddy has acquired domain names from Name.com. These names will help anyone looking to make a statement online. The domain names are a mixture of .com domain names as well as new tlds and will be added to the NameFind portfolio. We have also worked out an agreement with Name.com to add their domain names to our expiry auctions.”
The company did not tell me how many domain names were acquired, nor did they share the acquisition price. The company also didn’t share the volume of expiry auctions this will include. Depending on the size of the domain portfolio acquisition, it is very possible we will see it mentioned in a subsequent SEC filing or a quarterly report.
I also reached out to Donuts for a comment. “We’re very pleased to be working with GoDaddy. They’re a leader in the industry and a strong partner,” a spokesperson from Donuts told me.
At the time the Donuts acquisition of Rightside was announced, I wondered what Donuts would do with Name.com. We still don’t have an answer about the popular domain registrar, but we now know what the company decided to do with domain names that were owned by the company. I want to reiterate that GoDaddy did NOT acquire Name.com (the registrar or company).
Should I learn any more, I will be sure to update this.