What Will Donuts Do With Name.com?

The big domain name industry news this morning is that Donuts is acquiring Rightside. According to StreetInsider.com, the deal is for $10.60 per share of NAME stock, which is approximately $213 million. This is an all-cash deal.

A press release with information about the deal can be found on Yahoo Finance.

I am sure there will be quite a bit of analysis from domain industry sources as well as stock/finance sources, but one of the more intriguing things is that Donuts will own Name.com once the deal closes. Since the company was founded, it hasn’t seemed to me that Donuts was interested in the retail side of the business. Name.com is a popular retail domain name registrar. Earlier this year, Rightside sold eNom to Tucows.

As an industry observer and participant, it will be interesting to follow what Donuts does with Name.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Name.com should be shut down. They have a weak brand and poorly designed site. There is no real value besides the customer-base.

    If I worked there, I’d immediately start looking for another job in anticipation of being laid off soon.

    • I guess most domainers use interfaces differently than me, because I love the Name.com interface. Unregistery has a horrible one. I hope Name.com get sold to good hands.

    • I hope that Name gets sold to good people and employees have great outcomes, but I would be highly nervous for my job future if I worked at that company.

      Also – you should try Google Domains. It is by far a MUCH better UI than Name. I moved all my domains from Name.com over to Google Domains.

    • Google is horrible at most of their ventures and eventually shut down most of their ventures. I would never trust them with anything important

    • You should try Google Domains. It’s seriously amazing and for sure not going anywhere based on how integrated it is with the GSuite Platform.

    • I really like the Name.com interface. I’ve always received excellent customer service there too.

      I find it refreshing that there is no heavy upselling at Name.com, eg. no auto-selected upsell products which need to be un-selected when ordering.

    • Hell no I would never trust or try google domains. To many better options like Namesilo and namebright, name.com is still currently great too.


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