When I was taking care of my backorders on NameJet last night, I noticed a banner for an Emoji domain name auction. It looks like there are somewhere around 150+/- Emoji .WS domain names coming up for auction between 5 days and three weeks from now.
So far, it looks like there are quite a few bids for the upcoming auctions. Many of the domain names with bids also have reserve prices that have not yet been met. It looks like 13 of the auctions with bids do not have a reserve price and will sell (assuming the high bidder continues through to the auction).
Emoji domain names seem to be somewhat popular, at least amongst domain investors. Back in September, I reported that the ☯.com domain name (yin yang Emoji) was sold for $11,201. Vice News recently had a news segment with Page Howe covering Emoji domain names as well. Aside from a Coca Cola Puerto Rico billboard campaign, I do not recall seeing Emoji domain names used by mainstream companies in advertising. I know some own them, but I don’t recall seeing them in marketing materials (you are welcome to share any you find if you wish).
This is not an auction in which I am going to participate for two reasons. First, I am not really an Emoji user. In fact, I removed the Emoji keyboard from my iPhone because I found myself accidentally hitting it in error more than I intentionally sent Emojis. Secondly, I do not buy non .com domain names and don’t have any plans to change that.
I did not do any Whois research, so I am not sure if these domain names are all owned by one entity or if there are multiple owners participating in this auction.
I have no idea if there is a legit aftermarket for these kinds of domain names, but we shall see how the auction does once it concludes in a few weeks.