☯.com Acquired by Gregg Ostrick for $11,201

Most low 5 figure domain name sales aren’t really all that notable, but I think this one is a bit different. Veteran domain investor Gregg Ostrick of GNO, Inc. reported that his company acquired the Yin-Yang symbol Emoji domain name, ☯.com, for $11,201. Greg’s company acquired the domain name privately from the former owner.

According to a tweet from @punycode_com, this is the second largest publicly reported Emoji domain name sale of all time:

According to NameBio, the largest public Emoji domain name sale I could find was ☁.com (the cloud Emoji), which sold for $13,600 in December of 2016.

Gregg shared the following information about Emoji domain names and his portfolio of Emoji domains:

“I wanted the Yin-Yang to add to my collection of 5 other .com emoji domains, which include the airplane, wrist watch, the snowman, the snowflake and the computer keyboard (image display below).

There are only 33 .com domains in existence that are emojis.

Currently emojis can’t be registered under .com, and these were available to register some years ago while IDNs and punycode were being implemented. I registered my 5 originals, in 2001, as special characters, called dingbats, but since then, those domains have been designated as emojis.”

Here are the six Emoji domain names that GNO now owns:

  • ✈️.com
  • ⌚.com
  • ☃️.com
  • ❄️.com
  • ⌨️.com
  • ☯️.com

Gregg also reported this acquisition to DNJournal, but I am not sure it is going to make the top sale list of the week with its low 5 figure price.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. these things are sooo small and hard to see.

    THAT SAID,….when Virtual Reality comes along than maybe will make sense??????????????????????????????????????

    Anyways….as long as its .com 🙂


    • You just wait! Apple and Google are leading the way with emojis in their browsers and search inputs & results. Microsoft recently updated to be more emoji friendly. All three companies (and other large tech corporations) come together at Unicode, who we sponsor and are a member of.

  2. Gregg’s strategy is clear. Social and technological trends show moves toward more personal and interactive communications on the Web. Animated emojis will be on the new iPhone. The emojis will show up more on the browser address bar, and in fact Apple’s Safari has already done that. Google search has included emojis in their search results. The “dot com” extension makes it business-grade.

  3. “There are only 33 .com domains in existence that are emojis.”
    I could see these things increase in value big time
    Are there any other niches such as the emoji domains one can buy?

    • Another such niche is Single-character .com from Chinese & Japanese character sets, such as ?.com (meaning “child”) or ?.com (cliff)

      Other languages also have single-character .com available at four-figure prices, though the best and popular characters cost more of course.

      ?.com the Sanscrit sacred OM lists at $500,000

      Single-character .com and (.com emoji) are fun areas for investing. They’re ultra-distinctive and some love ’em.

  4. I love emoji(s).
    I purchased some nice ones with the .ws extension, more as novelty and to give to friends.

    The .com extension would be the best one, for sure.

  5. I love emojis but I’m not the only one. Of all online users worldwide, 92% of them use emojis. That’s 6 billion text messages containing emojis a day. People have no problem inputting emojis. Mobile phones now dominate people’s time, more than laptops and desktops combined. You type in ?.com on your phone and you go to the site. The symbol is instantly recognized but now readily available on all mobile phones. Peace.

    • If it is so great why did you sell so cheap?

      If you believe you keep them to a point where they become mainstream.

      There were Euro and Pound symbol domains for sale I they never really became popular despite being on keyboards for many years.

      Use your brains people. You won’t get rich selling gimmick domains.

      Gimmick domains sell for 4 to low 5 figures at best not more. If you overpay you will not get your money back.

      You can get single work domains for low 5 figures on the reseller market these days.

  6. With a smaller amount of emoji’s available compared to other niches, I can see the door locking on them faster than say LLLL.com’s did and pushing them into liquid status due to limited to no supply available to meet any demands. it’s this factor, with a smaller available market, that’s attracting some of the bigger players to grab, hold, lock the door on availability, wait for liquid status, and then sell, sell, sell. Obviously, this works better/faster if emojis go mainstream and get lots of exposure. 😉

    • Incisive evaluation of what we see too, Eric. Gregg has been in domaining a long time. He’s sometimes years ahead of the curve. When the public finally catches up, he has the goods available. Quite astute and discerning.


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