Tony sent me a photo of this billboard he passed in Puerto Rico. As you can see, it seems to be advertising a website on a .WS domain name, but I can’t tell which website it is.
I looked at Wink.ws, Smile.ws, Laugh.ws, Love.ws, and a few others, and it doesn’t look to me like it is advertising any of those. I suppose I could be wrong though.
What .WS website do you think this billboard is advertising?
Update: Looks like this is a Coca-Cola advertising campaign. Apparently, there are a variety of Emoji characters involved, and they forward to Coca-Cola’s Puerto Rico website. AdWeek has more details about the Coke ad campaign.
wink.ws uses a similar emoticon so most likely could be that.
Other combinations like laugh.ws / love.ws O.ws or even 0.ws all redirect to website.ws
Strange, the white swoosh on red background looks like Coca-cola.
I think it is SmileyHeart.com
They are selling .ws domains multilevel marketing
A campaign that doesn’t make much sense to me.
http://www.emoticoke.com/
http://youtu.be/FRxReCEzAmc
https://twitter.com/cokepuertorico
Looks like you are right!
I think it is the billboard of all present and future .gtld or .whatever. You just look at it and go huh?
They are just trying to promote .ws cctld. They are trying to express – ‘name says it all’.
We are all thinking the same as Elliot that the symbol is supposed to trigger a word in our mind. So if we see a picture of a dog with .ws we would think to visit dog.ws but this isn’t the case.
Each individual emoticon is linked to a url and a phone that has the emoticon symbols can link directly to the website by just pressing the symbol plus adding .ws
Could this be a glimpse into the future of the internet where instead of having to remember a domain name we could link our website to a symbol and instead of typing in a url we just press a picture of the symbol. Domain names would be eliminated and everything would be 100% visual based by symbols or pictures.
sure except you’d be limited to whatever symbols there are/you can make. imagine your phone with over 5000 emoticons and trying to find the right ones to use. sounds like a disaster.
I think it would be pretty easy to remember. If you can’t remember the symbol you can have a directory that links each symbol to a group of keywords and all you have to do is type in the keyword and all symbols linked to that keyword would pop up.
For instance if your logo is a sun you can link words like sun, yellow, hot, bright etc…and all those linked would pop up. We are very visual based and remembering a symbol is much easier than remembering a name. We remember peoples faces 100% of the time but most of the time forget their name.
Here is the link to the Emoticoke rules translated for you
http://translate.google.com/translate?hl=en&sl=es&u=http://www.cocacolapuertorico.com/blog/%3Fp%3D367&prev=search
Have you noticed that, in this campaign, .ws stands for “we smile”?
Dumb campaign to attract dumb consumers to buy a dumb tld. As with all of the vanity gtlds, it has no use.
Adweek published an article about this: http://www.adweek.com/adfreak/coca-cola-spreads-happiness-online-first-emoji-web-addresses-163044