Web.com put out a press release this evening announcing that the deal to acquire Network Solutions has been approved and finalized. The deal, valued at approximately $576 million ($405 million in cash and 18 million shares of Web.com common stock), was originally announced in August, and it comes on the heels of Web.com’s acquisiton of Register.com in June of 2010.
This acquisition triples Web.com’s customer base, and it will allow the company to offer cross-sells and up-sells to customers. In total, there are now about 3 million “subscribers.” According to David Brown, chairman and chief executive officer of Web.com. “This transaction more than doubles our revenue, triples the size of our customer base, and provides the expanded scale to invest greater resources in growth and branding initiatives.”
I am interested in learning more about the branding initiatives that were mentioned by Brown. Register.com and Network Solutions have built solid brand names over the last 15+ years, and they have arguably more consumer recognition than Web.com.
Do you think the company should re-brand under one unified name, or do you think it makes more sense to operate under different identities?