Done Deal: Web.com Completes Network Solutions Acquisition

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Web.com put out a press release this evening announcing that the deal to acquire Network Solutions has been approved and finalized. The deal, valued at approximately $576 million ($405 million in cash and 18 million shares of Web.com common stock), was originally announced in August, and it comes on the heels of Web.com’s acquisiton of Register.com in June of 2010.

This acquisition triples Web.com’s customer base, and it will allow the company to offer cross-sells and up-sells to customers. In total, there are now about 3 million “subscribers.”  According to David Brown, chairman and chief executive officer of Web.com. “This transaction more than doubles our revenue, triples the size of our customer base, and provides the expanded scale to invest greater resources in growth and branding initiatives.”

I am interested in learning more about the branding initiatives that were mentioned by Brown. Register.com and Network Solutions have built solid brand names over the last 15+ years, and they have arguably more consumer recognition than Web.com.

Do you think the company should re-brand under one unified name, or do you think it makes more sense to operate under different identities?

23 COMMENTS

  1. Considering the brand awareness operating under different brands will be a better decision.
    Otherwise re-branding all the companies under one name called web.com will be much far better option.

  2. Traditionally Web.com does not re-brand. We all live under the umbrella of Web but mantain our Indentities. If you go to Web.com you can see the many companies in the family. It works very well actuallly. We pull from each others strenghts.

  3. I’m all for a slow brand re-alignment. Keep as is at the moment and change from within first.

    Then, when ready, re-brand.

    Otherwise you’ll end up losing people scared of the big big corporate giant trampling all over them!

  4. Thanks Mr. Silver, but in “the” internet-era nobody cares about “the”. Internet is too popular and not anymore specific.(“part of me, you, etc)
    Sorry I interrupted the comments flow..
    Regards

  5. Hi Elliot,

    As you know I keep hand registering domains daily, even tho most gems, one word category killers have been taken, there are still some non-category killers left.

    So, can you give me an appraisal on:

    SuitInsurance.com

    (I know that LawsuitInsurance.com is better, but it’s taken). I intend to develop this one myself.

    Thanks

  6. BTW Elliot,

    I just registered two mo domains, one is a branding, they are:

    Pornitics.com
    VoiceParody.com

    I will develop both myself as well. They’re not for sale

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