Domain Name Sales Broker Commission Now at 15%

I just received an email notifying me that the commission charged by Domain Name Sales brokers increased from 12.5% to 15%. As justification for the rate increase, the company cited market rates for other brokerages as well as the services provided to its customers.

I am not surprised to see the rate increase, and it won’t have an impact on the business I hand off to DNS domain brokers. Generally speaking, I send the more difficult or even non-responsive prospects to DNS since I prefer to handle my own domain sales. In the whole scheme of things, paying an extra couple of points won’t be a big deal to me, as I will keep that figure in mind when pricing my domain names.

The email sent to DNS clients is below:


Dear friends and clients of

Beginning today our brokerage will be adjusting commission structures for brokered transactions from 12.5% to 15%.

This commission adjustment brings the industry’s most advanced sales-platform in-line with market rates charged by other brokerages, however, it is an incredible bargain against the backdrop of services which continue to increase as we move towards our integration with Uniregistry.

Over the past 90 days we have added 5 new Domain Brokers – two are fluent in Mandarin, three have backgrounds in Hi-Technology, Advertising, and Engineering Sales. Our new team members allow us to extend our reach into new markets and industry verticals, and to do a better job for you. The total number of in-house brokers at DNS is now 24 – who speak more than 10 languages, and are available from 7AM-9PM M-F CST, to work on your leads.

This rate change applies to any domain negotiation currently in process unless the price has been agreed upon by buyer and seller.

Any questions please call 1-800-818-1828 ext 8 or +1 949 416 2555 and ask for Jeffrey Gabriel.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. I too received that email – I am somewhat annoyed that, unlike their competitors, there was no advance notice of this increase. Instead. we were suddenly informed that it was effective immediately.

  2. I have always been opposed to brokers and handle my sales transactions myself, but after today I’m rethinking my position. I simply do NOT have the patience when dealing with a idiot…

    I received an inquiry through DNS today one a single word generic, one of my most prized domains and some clown from Maryland offers me $12, It was incredibly hard to restrain myself;

    ME: Am I to understand that your offer to buy this domain name is $12?

    HIM: Yes. It is far from a premium name and $12 is the current rate for new
    domain names.

    ME: I suggest you educate yourself on the value of generic dot coms, you appear not to have a clue.

    HIM: I suggest you go f*** yourself. I don’t need to be spoken to in an ignorant
    manner. Cease all communications to me.

    ME: But you are ignorant, at least with domain names. Good luck with your $12 offers. lol

    • I tend to simply ignore those offers. Even if you are able to educate someone about the value of a domain name, it is unlikely they are going to be able to afford 4, 5, or 6 figures when they opened with a $12 offer. I’d rather save my energy and not get annoyed with a fruitless negotiation. I figure if they have 4, 5, or 6 figures to spend on my domain name, they will return when they are serious.

    • Agree with you on all points, it’s just that Low ball offers like these get under my skin, I need to have better self control.

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