I just received an email notifying me that the commission charged by Domain Name Sales brokers increased from 12.5% to 15%. As justification for the rate increase, the company cited market rates for other brokerages as well as the services provided to its customers.
I am not surprised to see the rate increase, and it won’t have an impact on the business I hand off to DNS domain brokers. Generally speaking, I send the more difficult or even non-responsive prospects to DNS since I prefer to handle my own domain sales. In the whole scheme of things, paying an extra couple of points won’t be a big deal to me, as I will keep that figure in mind when pricing my domain names.
The email sent to DNS clients is below:
Dear friends and clients of DomainNameSales.com
Beginning today our DomainNameSales.com brokerage will be adjusting commission structures for brokered transactions from 12.5% to 15%.
This commission adjustment brings the industry’s most advanced sales-platform in-line with market rates charged by other brokerages, however, it is an incredible bargain against the backdrop of services which continue to increase as we move towards our integration with Uniregistry.
Over the past 90 days we have added 5 new Domain Brokers – two are fluent in Mandarin, three have backgrounds in Hi-Technology, Advertising, and Engineering Sales. Our new team members allow us to extend our reach into new markets and industry verticals, and to do a better job for you. The total number of in-house brokers at DNS is now 24 – who speak more than 10 languages, and are available from 7AM-9PM M-F CST, to work on your leads.
This rate change applies to any domain negotiation currently in process unless the price has been agreed upon by buyer and seller.
Any questions please call 1-800-818-1828 ext 8 or +1 949 416 2555 and ask for Jeffrey Gabriel.