I want to share a bit of news from Sedo today. The company made a small update to parked pages that are listed for sale with buy it now prices in Sedo’s marketplace.
As you can see from the screenshot below, the price of the domain name is listed with the “for sale” messaging. Parked domain names that do not have BIN prices on them will continue to display the for sale messaging without pricing guidance.
This is a small change that should not impact parking revenue, but the company hopes it will make a difference in sales conversions. I presume the company is correct because a prospective buyer is probably less likely to click through to the lander if the price is significantly above what he or she would pay. Having seen the price, I would think people who click through to the sale listing are more likely to buy.
As always, your thoughts about this change are welcome.