Diapers.com Founder Quidsi Launches Soap.com; Similar to PetsUnited Approach

I was reading TechCrunch this morning, when I saw the article about the launch of Soap.com, a new website owned and operated by Quidsi, the company that owns and operates Diapers.com. According to the article, the company plans for Soap.com to “offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.” These plans are clearly ambitious, but the company CEO has said Diapers.com revenue is over $300 million annually (video of that below), so it is very plausible this will happen.

While reading the article, I couldn’t help but think of another company that is taking a similar path with great generic domain names. PetsUnited, LLC owns and operates websites on domain names such as Dog.com, Horse.com, Fish.com, Garden.com, Bird.com, Ferret.com, and other great generic domain names (including a couple recent purchases from my company). The company was founded by Oncologist (yes, Doctor) Alex Tabibi, and in 2006, it reported $62.4 million in revenue according to an Inc. Magazine profile.

Marketers often talk about the importance of building a single brand, and in the case of Quidsi and PetsUnited, LLC, the companies are focusing on building multiple brands while using generic domain names. I will be posting an interview with Alex sometime in the near future, and hopefully he will discuss the challenges and benefits of this. Both Alex and his brother Carlo operate the company, and I am sure working with poses some unique challenges and benefits for the company as well.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Namecheap Prioritizing Sedo Listings Over Afternic

3
Michael Sumner from NameBio mentioned an unexpected uptick in sales closed via Sedo over the past couple of weeks, and he asked about whether...

Cloud.ai Sells for $600k via GoDaddy DBS

2
This afternoon, James Booth announced the $600,000 sale of Cloud.ai. The domain name was acquired anonymously by the buyer using GoDaddy's Domain Broker Service...

OnlyFans Founder – He’s One of Us

0
I read a NYPost article about the owner of OnlyFans, Leo Radvinsky, who is reportedly looking to sell his business for billions of dollars....

How Would You Spend $50,000 USD?

1
There's no doubt great .AI domain names are selling for big money on the aftermarket. This has been the case with great .com domain...

Do You Want a Domain Portfolio Tracking Tool?

2
Over the weekend, Atom's Darpan Munjal mentioned that Atom is considering building a domain portfolio tracking tool. He asked if anyone is using a...