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Vine.com Rebrands as VineMarket.com

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VineMarket.comI was checking out Vine.com, a website owned by Quidsi (which is owned by Amazon), and I noticed that the company appears to have been rebranded very recently. Instead of the Vine.com logo, the new logo is for VineMarket.com. On the website's  about us page  and footer, the company now refers to itself as VineMarket.com instead of Vine.com. The website still resolves to Vine.com, and VineMarket.com forwards to Vine.com. Vine.com was launched in 2012.

I did some searching to see when this rebranding may have occurred, and here is what I found:


  • According to the Archive.org entry on March 6, 2014, the footer on the Vine.com website stated, "Vine.com is operated by Quidsi Solutions LLC."

  • According to the Archive.org entry on March 7, 2014, the footer on the Vine.com website stated, "VineMarket.com is operated by Quidsi Solutions LLC."

  • According to DomainTools, on December 24, 2013, the domain name was registered publicly at Enom.

  • According to DomainTools, on December 26, 2013, the domain name went private, and it appears → Read More


Diapers.com Founder Quidsi Launches Soap.com; Similar to PetsUnited Approach

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I was reading TechCrunch this morning, when I saw the article about the launch of Soap.com, a new website owned and operated by Quidsi, the company that owns and operates Diapers.com. According to the article, the company plans for Soap.com to "offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011." These plans are clearly ambitious, but the company CEO has said Diapers.com revenue is over $300 million annually (video of that below), so it is very plausible this will happen.

While reading the article, I couldn't help but think of another company that is taking a similar path with great generic domain names. PetsUnited, LLC owns and operates websites on domain names such as Dog.com, Horse.com, Fish.com, Garden.com, Bird.com, Ferret.com, and other great generic domain names (including a couple recent purchases from my company). The company was founded by Oncologist (yes, Doctor) Alex Tabibi, and in 2006, it reported $62.4 million in revenue according to an Inc. Magazine profile.


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