Yesterday evening, TechCrunch reported that a company called Curve had raised $55 million in a Series B funding round. The latest funding round was based on a $250 million valuation. According to CrunchBase, this company had previously raised $12 million in funding, bringing its total funding to $67 million. Interestingly, Curve operates on the Curve.app domain name.
— TechCrunch (@TechCrunch) July 15, 2019
It looks like Curve was founded back in 2015. Because .App domain names were introduced to the market by Google and became available to register in 2018, the company must have started out using a different domain name. I did a search of TechCrunch to see if I could find out what the original url was, and I learned the company had started out by using ImagineCurve.com as its domain name. That domain name now forwards to Curve.app. I presume the company didn’t integrate .app into its branding because it didn’t start out on the .app domain name.
Using DomainTools’ Whois History tool, I was able to see that Curve, Ltd. registered Curve.app on May 13, 2018. That would mean the company most likely acquired the domain name after .App was in General Availability, according to the CSC calendar. It is unclear how much Curve spent to buy Curve.app since Google had some premium price points for certain keyword .app domain names.
The brand match .com domain name, Curve.com, is owned by Internet entrepreneur turned domain investor Brent Oxley. The domain name currently has an Efty landing page announcing that it is available for sale. There is no list price for this domain name, so a prospective buyer would need to submit an offer and negotiate a deal with the registrant. I reached out to Brent last night to ask him what the asking price is, but he did not respond by the time of publication.
I will keep my eye on Curve.com to see if the company acquires it now that it has secured additional funding. It also looks like CurveApp.com is available for sale via the Dan.com marketplace for just under $5,000.