According to a tweet from .CO Registry CEO Juan Diego Calle, the Registry has launched a new website to sell .CO domain names to the Colombian market. The website can be found on Dominios.com.co.
Just launched our new site for the Colombian market: http://t.co/6OAD8L9IY7 Yey!
— Juan Diego Calle (@juandiegocalle) March 14, 2014
I was curious about why the .CO Registry would use a .com.co domain name instead of a .CO domain name, especially because Dominios.CO is a domain name that is reserved by the Registry. The reason is actually pretty smart. According to Juan, “the .com.co is more common and recognized in Colombia than .co.”
Juan cited Google as an example of this, since they use Google.com.co for its website. I noticed that Yahoo redirects its .com.co to a Yahoo.com subdomain, and ESPN does the same with ESPN.com.co.
The one thing I am surprised about is that the Registry isn’t forwarding Dominios.CO to the correct website. Perhaps they realize that nobody would type that in, so it’s not necessary, and it could also remove a valuable domain name from the aftermarket if they begin to use that as a forwarder.
People in Colombia who use this new website can purchase both .com.co and .CO domain names from the Registry.