I thought you might find this video amusing, especially if you are on cruise control waiting to get out of work for the weekend. Jared Ewy of Name.com dressed up like a ninja to help promote .Ninja domain names during the South by Southwest festival (SXSW) in Austin. He (un)stealthily approached people on the street and let them know what .Ninja is. I am sure they were am(con)fused.
.Ninja is a new gTLD extension that will be coming on to the market at the end of May.