On Saturday morning, I noticed that Cluster.com changed hands. The domain name had been owned by New Ventures Services, Corp., and it transferred under privacy to Namecheap. The purchase price for Cluster.com was $150,000.
It looks like https://t.co/XKqJKvUopJ may have changed hands. Domain name transferred under privacy to Namecheap. Domain name had been registered to New Ventures Services, Corp. and was listed for sale for $150,000.
— Elliot Silver (@DInvesting) March 6, 2021
Like several other domain investors, I had tried to buy Cluster.com via Web.com, but $150k was more than I was willing to invest. I think Cluster.com is a great domain name, and I think $150k is a good deal for a company that wants a memorable and easy to spell domain name for its brand.
Because of Whois privacy and because the nameservers were not yet changed, I was unsure who acquired the domain name. In reply to my tweet on Saturday, Namecheap CEO Richard Kirkendall announced that Namecheap acquired Cluster.com “as a brand asset for a future product.”
We acquired it as a brand asset for a future product.
— Richard Kirkendall (@NamecheapCEO) March 7, 2021
I reached out to Richard privately to confirm the $150,000 acquisition price for Cluster.com. The sale will rank in DNJournal’s top 10 publicly reported domain name sales of 2021, and I also added it to the Embrace.com list of recent one word .com domain name sales.
In addition to its well-known Namecheap branding, the company also owns additional one word .com assets it uses for brands. Namecheap recently launched its web builder on Visual.com (I wrote about its launch in January), and the company also operates Spaceship.com. I look forward to seeing how Namecheap will use Cluster.com.