During the NamesCon conference today, Namecheap announced that it launched its website builder, Visual, which can be found on the brand match Visual.com. The news was shared by a Namecheap’ representative, and since the news wasn’t announced via press release or through the Namecheap Twitter account, I am going to assume this was a soft launch:
Visual is a great name with aesthetically pleasing branding. Users have the option to create and manage a website, create a logo, or create a business card. All of these service options can be tried at no cost. It looks like many of the links on the Visual website go directly to the Namecheap website.
Most noticeably off the bat, I think it is interesting that Namecheap did not launch its website builder platform under its own branding. Quite a few competitors have their own web building tools, but they operate under their own branding rather than creating a unique and independent brand. It will be interesting to see how Namecheap markets the platform to its customers. Visual promotes its relationship with Namecheap on the website so customers understand who operates the website.
From a domain perspective, Visual.com is a valuable asset. I understand the domain name was acquired a few years ago, and I also understand it was sold for six figures.
I look forward to seeing how Visual grows as Namecheap promotes it to its customers and others who are looking for website building tools.