Seth Rogen was a guest on the Jimmy Kimmel Live show last night, and I thought the conversation about a recent domain name acquisition was funny. Seth Rogen is involved in a cannabis brand called Houseplant. The company owns the matching HousePlant.com domain name.
During the segment last night, Kimmel asked Rogen about the domain name. In particular, he asked if the company had the domain name prior to the launch of the business. From a domain investor perspective, it’s pretty obvious a domain name like HousePlant.com was registered long before the company was established. In fact, the domain name was created in June of 1997.
Commenting about the acquisition of the domain name, Rogen said that it was “shockingly easy.” He also mentioned that the owner of the domain name did not know who was behind the acquisition or why. Joking about it further, he said, “We ripped those ‘****’ off!”
A quick look at NameBio shows that the domain name was sold for $5,000 via Uniregistry in July of 2017. Assuming Rogen and his company were behind that purchase, they did get a very reasonable price.
Here’s the segment from last night – thanks to Gregg for sharing this with me: