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Is Sedo Advertising .CO Auction on the Radio?

.CO
Sedo

Elliot Silver

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February 12, 2011

As I’ve mentioned in the past, Sedo is currently holding its .CO premium auction, now through February 17, 2011. They are advertising the auction in a number of places, but one place I wouldn’t have suspected would be the radio.

Steve Morsa sent me a note today, mentioning that he believes he heard a radio spot for the .CO auction in Los Angeles:

“Heard a short (seemed like 15-30 second long only) Sedo radio ad yesterday afternoon where they pitched that they sold domains; and that they had a number of .co ones up (or coming up) for auction.

It ran on the most-listened to news station in the L.A. metro market KNX News Radio. 1070 AM.”

Wonder how much radio time the company may have purchased across the US. Seems like an interesting method to get the word out. Only issue could be tracking results unless they happened to use a unique url like Sedo.com/radio or something like that.

Always good to see an expansion of advertising channels for companies selling domain names.

When a Domain Broker Won’t Work For You, Broker Your Own Domain Name

Elliot Silver

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February 8, 2011

11

I get a fair amount of email from people asking me to broker domain names for them. I don’t generally broker domain names unless I absolutely know someone who would be interested, so I usually send the people to read my Domain Broker list instead.

I’ve found that more times than not, none of the brokers are willing to work with the people who request their services simply because the names are either low value or it’s unlikely they will sell for the domain owner’s expectations. Since a broker is paid on a commission, it doesn’t make any sense to spend 5-10+ hours searching for a buyer for a name that might yield them a couple hundred in commissions, if it even sells.

If you own domain names that can’t get representation from a top domain broker, I have two suggestions for you – one being more passive and the other being aggressive.

1) List them on Sedo and Afternic. Both sites get end user traffic and if a buyer is interested in buying a domain name pertaining to a specific topic, he or she will likely find them there. They do quite a bit of promotions, and if there’s an active buyer for your domain name, they will probably end up on either or both of those websites.

2) Contact potential buyers yourself. When you bought the name, you probably thought that it would be perfect for a specific type of company. Well, go out and search for that type of company. Email the site contacts and let them know you are selling your domain names. If you price them reasonably and they actually make sense, then maybe the company will buy them. You can use a service like Escrow.com to transact the deal.

If you buy some land in the Florida Everglades or in Arizona’s Sonora Desert and you decide to build a big home on it, you might actually be the only person who finds value there. Just because you bought and built it does not mean that someone else will want to buy it from you. If you get rejected by a domain broker, don’t take it personally. If you believe your domain names have value, there are at least two ways to get them sold.

Sedo Great Domains Auction Ending in an Hour

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January 27, 2011

5

There are some very good domain names up for auction in Sedo’s GreatDomains featured auction, which ends in under an hour. Many of the domain names have met reserve prices and will sell.

My favorites include the following (with current bids as of posting):

GasStation.com $7,500 high bid
RDH.com 6,800 GBP high bid
InternetBrowser.com $1,500 high bid
Pathology.com $8,200 high bid
Trillion.com – $9,000 high bid
UnderPressure.com – $905 high bid
IRACalculator.com – $4,100 high bid

My Picks for Sedo’s .CO Auction

ccTLD
Sedo

Elliot Silver

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January 17, 2011

31

Below is the entire inventory of domain names in Sedo’s .CO auction, which will be held February 10th – 17th. As previously mentioned, bidders must pre-register in order to participate in this auction. I bolded my favorite names in this auction. What are your top picks?

Accessories.co
Advertising.co
African.co
American.co
Antiques.co
Appliances.co
Art.co
AsianSingles.co
Automotive.co
Babys.co
Bank.co
Bath.co
Batteries.co
Bed.co
Biking.co
Boating.co
Boats.co
BodyMilk.co
Brakes.co
Business.co
Cameras.co
Candles.co
Cash.co
Centimeter.co
CheapFlights.co
Cheeseburgers.co
ChewingGums.co
Chico.co
Cigar.co
CigarStore.co
Classical.co
ClassicalMusic.co
Clothing.co
ComputerChips.co
Computers.co
Condos.co
CookingBook.co
CreditCard.co
CreditCards.co
Dance.co
Debate.co
Dentist.co
Dermatologist.co
Desktops.co
Diets.co
DigitalCameras.co
Disability.co
DisabilityInsurance.co
Divorce.co
Doctors.co
Download.co
Downloads.co
Driving.co
DrugStore.co
DVDPlayers.co
Elektronic.co
Entertainment.co
Exercise.co
ExerciseVideo.co
Father.co
FilmCameras.co
Finance.co
Fitness.co
FlowerShops.co
Football.co
FreeMusicDownloads.co
Friendly.co
Fun.co
Gardening.co
Gas.co
GiftBaskets.co
Girls.co
Glamorous.co
Gold.co
GunShops.co
Handbags.co
Health.co
Heroine.co
Hybrid.co
Internships.co
Investing.co
Jazz.co
JazzMusic.co
JogHurt.co
LasVegas.co
LatinMusic.co
Lifestyles.co
Linens.co
LipLiner.co
LiquorStore.co
Luggage.co
Luxury.co
Maps.co
MedicalService.co
Men.co
Money.co
Monitors.co
Motorcycle.co
Nationality.co
Networking.co
News.co
Nuclear.co
Office.co
Oil.co
Orchids.co
Parts.co
Party.co
Patio.co
Pawn.co
PawnShops.co
PetShops.co
Pizza.co
Plants.co
PlayOnline.co
Plays.co
PopConcerts.co
Pornos.co
Projectors.co
Pullovers.co
Racing.co
Recession.co
Recipes.co
Restaurant.co
Restaurants.co
RetailMarket.co
Retirement.co
Riding.co
Rugby.co
Rugs.co
SeniorSingles.co
Servers.co
Shoes.co
Shop.co
Shopping.co
Shows.co
SingleMen.co
Sister.co
Skateboarding.co
Skating.co
Ski.co
Soccer.co
Solar.co
SportsTraining.co
SuperSearch.co
Taxes.co
Technology.co
Tequila.co
Time.co
Tires.co
Training.co
TrainingVideo.co
Trees.co
Tulips.co
Universities.co
Vodka.co
Watches.co
Weddings.co
Wheels.co
Women.co

Pre-Register for Sedo’s Premium .CO Auction

Elliot Silver

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January 15, 2011

81

I think Go Daddy’s Super Bowl commercial is going to be big for .CO domain names. It’s still speculation at this point, but I imagine it will inform a massive amount of American consumers about what .CO is, and it could help increase the value of .CO domain names.

In addition, the .CO Registry has begun a major campaign for .CO on a wide variety of websites. In addition to a continuing Adwords campaign, consumers will see .CO banners on many websites, including this one. All of this should be good for domain investors who own .CO domain investments.

I just learned that Sedo will be having its first official auction for .CO premium generic/descriptive domains coming up February 10th – 17th, following the much Go Daddy .CO Super Bowl commercial. There are some of the best available .CO domain names for sale in this auction. All prospective bidders much pre-register for the auction online at Sedo in order to be eligible to bid.

Some of the .CO domain names that will be up for auction include:

LasVegas.CO
Antiques.CO
Luggage.CO
Finance.CO
Pizza.CO
Shoes.CO
Pawn.CO
Plants.CO
Recipes.CO
Gas.CO
Oil.CO
Shop.CO
Art.CO
Health.CO
Money.CO
…. Many other top names

You can see the full list of domain names for sale by visiting the Sedo live auction website. In my opinion, this is a huge auction and the results will be indicative of the state of the .CO aftermarket.

Don’t forget – you need to preregister to bid.

Telepathy, Inc. Puts Massachusetts.com on the Market with Sedo

Elliot Silver

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January 8, 2011

16

Sedo Sedo broker Dave Evanson has been given another domain name exclusive, as I learned his company is currently brokering Massachusetts.com on behalf of Nat Cohen’s Telepathy, Inc. A sales price has not been publicized. My best guess is that it will take a mid to high 6 figure offer to close a deal on it, although that’s just a guess.

Nat’s companies own a number of high value domain names (like OceanCity.com and Retirement.com to name just a couple), and it’s not a surprise that he would opt to sell. I personally have found that to maximize the value of a geodomain name, it needs to be developed, and with so many one word descriptive/generic .com names, it would not be feasible to successfully develop them all within one’s lifetime.

With millions of dollars in advertising and marketing spend this past year, I could see the Massachusetts Office of Travel & Tourism upgrading its website from MassVacation.com. There really isn’t a better domain name for them to own, granted it will be an expensive acquisition. I also think it would behoove the state government to acquire this domain name, but I would imagine that would be a difficult acquisition to make in light of the dour economy.

I don’t recall seeing any state .com domain names on the market in quite some time. Just recently, Ryan Colby announced that Sedo had secured the rights to broker Austin.com.

To learn more about the sale of Massachusetts.com, Dave Evanson can be emailed at dave.evanson@sedo.com, and to learn more about Austin.com, you can email Ryan Colby at ryan.colby@sedo.com.

Sedo

Is Sedo Advertising .CO Auction on the Radio?

When a Domain Broker Won’t Work For You, Broker Your Own Domain Name

Sedo Great Domains Auction Ending in an Hour

My Picks for Sedo’s .CO Auction

Pre-Register for Sedo’s Premium .CO Auction

Telepathy, Inc. Puts Massachusetts.com on the Market with Sedo

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