As I’ve mentioned in the past, Sedo is currently holding its .CO premium auction, now through February 17, 2011. They are advertising the auction in a number of places, but one place I wouldn’t have suspected would be the radio.
Steve Morsa sent me a note today, mentioning that he believes he heard a radio spot for the .CO auction in Los Angeles:
“Heard a short (seemed like 15-30 second long only) Sedo radio ad yesterday afternoon where they pitched that they sold domains; and that they had a number of .co ones up (or coming up) for auction.
It ran on the most-listened to news station in the L.A. metro market KNX News Radio. 1070 AM.”
Wonder how much radio time the company may have purchased across the US. Seems like an interesting method to get the word out. Only issue could be tracking results unless they happened to use a unique url like Sedo.com/radio or something like that.
Always good to see an expansion of advertising channels for companies selling domain names.