Mouths dropped throughout the domain industry after the completion of Sedo’s most recent auction for .mobi domain names. The auction grossed over $1.5 million in sales, which could be a record for this extension. The sale of Music.mobi for $616,000 easily eclipsed the previous public sale record of Flowers.mobi for $200,000. In fact, Games.mobi also doubled the previous record, selling for$401,500.
The amount of money paid for these names is significant, and it shows there are people who feel strongly about the future success of the extension. I eagerly await to see who the buyer is and what is done with each of these high caliber names. Should consumer friendly sites be developed on these names, it would be significant in that others may follow suit, further boosting the relevance of .mobi.
Industry giants such as Bank of America (bofa.mobi), ESPN (espn.mobi), AAA (aaa.mobi) and others have built mobile-friendly website on the .mobi extension.
The adult industry has always had a major impact on the advancement of various technologies such as VCRs, DVD players, Web development, and probably even more that I can’t think of off the top of my head. I wonder what the impact would be if they began using .mobi domain names for handheld porn. Sure, it probably wouldn’t be openly welcomed by many, but when has it been? That could really advance the .mobi extension, as consumers become aware of it.
Courtesy of the Mobility.mobi forum and verified by Andew’s post on Domain Name Wire, below are some of the key sales from the Sedo Auction: