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Dallas Cowboys Suck, But Cowboys.com Now Available for Sale via Sedo

It looks like rookie Sedo domain broker (but veteran domain investor)  Dave Evanson has scored a touchdown with this recent catch. According to the landing page on Cowboys.com, the domain name is now for sale with Evanson quarterbacking the transaction.

The Cowboys.com domain name has had an interesting recent history. Previously it was a country western website, and it then went to auction at the TRAFFIC conference. A representative for the NFL’s Dallas Cowboys had the winning bid of $275,000 at the live auction, but it turns out that he apparently thought the price was $275 rather than $275,000. It was later sold at the silent auction to a group of domain investors.

The group originally had some big plans for the domain name, but any time you get a group of A-type personalities on a project, it can be difficult to make headway. As the saying goes, it looks like there were “too many chiefs, but not enough firefighters.” You can see two videos from the Cowboys.com party embedded below (via YouTube).

If you are interested in bidding on the domain name, you can visit the Sedo listing or contact Dave Evanson by sending an email to dave.evanson@sedo.com or by calling 1 (617) 499-7222.

Rick Schwartz, Darren Cleveland, and a fake horse.

Eric Rice and Darren Cleveland

Logo.com Acquired by Well Known Domain Investor / Entrepreneur

As you’ve probably seen already last week, the domain name Logo.com was brokered by Sedo and sold for half a million US dollars to a buyer who has yet to be disclosed. According to an earlier version of the website on Logo.com (which has now changed),

Logo.com will provide graphic design and other services to small businesses and entrepenuers including logo design, website design, stationery design, printing and much more. Our website is launching in Q1 2011. We’re looking forward to serving you!

Adam & Alan, Co-Founders of Logo.com

If you’re wondering who Adam and Alan are, I can give you some insight. Once the DNS changed to IdealHosting.com, I was able to instantly recognize the buyer, a friend of mine.

Adam is Adam Strong, a well-known and widely respected domain investor who was a co-founder of domain name news website, DNN. Alan is Alan Townsend, who was head of eCommerce at Personal Creations, which was acquired by Provide Commerce, Inc., the parent company of ProFlowers, RedEnvelope, Cherry Moon Farms and Shari’s Berries.

The new company will offer logo and design services to small businesses and entrepreneurs. You can’t get much of a better domain name for this type of service than Logo.com – that’s for sure.  According to Adam,  “we’re in full-fledged development mode right now building out the platform and lining up patnerships. We’ve got some great designers already lined up but we’re always going to be looking for more.”

He indicated that some recent large sales to domain investors helped spur this investment. Adam notes, “with my good friends Richard Kirkendal and Richard Lau buying up category killer domains like DomainName.com and launching successful sites on Resume.com ,  I figured I had to ‘keep up with the Jones’ a bit .  . . haha.”

These two internet entrepreneurs have worked together in the past, which should help them work well together on Logo.com. According to Strong, “Alan and I have worked together on several large domain brokering deals over the years and we’ve always talked about doing something together on a killer domain. This domain came up, time and again. It was one we always thought would be a home run. ”

Congrats to Adam and Alan, and I wish them both all the best with this key domain name.

Dave Evanson Hired by Sedo


I was happy to receive a press release from Sedo today announcing that a friend was recently hired as a Senior Sales and Brokerage Consultant for the company. I’ve known Dave Evanson for a few years, and he’s been a go to guy for marketing, business, and domain sales advice. Dave has significant experience in financial product marketing, and I know he will be an asset to the company.

It’s very good to see a domain company hiring a seasoned domain professional instead of a sales expert who has limited domain name experience. Having someone that thinks like a domain investor will be invaluable to his clients at Sedo.

Congrats the Sedo and Dave, and I wish them the best.

Press Release:

Our Sedo team is excited to welcome Dave Evanson as our newest Senior Sales and Brokerage Consultant. Evanson has an extensive background in strategic   planning, marketing, consultative selling and executive management.   As president of the global marketing consultancy he founded in 1991, his clients   ranged from Fortune 500 to small companies and included American Express, VISA, Dun & Bradstreet, and General Electric. Prior to 1991, he held senior sales and marketing positions with Bank of America, Citicorp and Harte-Hanks Direct Marketing.

Evanson has over ten years experience with domain name investment strategies and web marketing. This experience has led Evanson to be featured on the Domain Masters Radio Show in 2006 for his unique ability to acquire and sell domains. Evanson was a speaker at   T.R.A.F.F.I.C. in 2008 offering tips on how to succeed as a domain investor.

Sedo COO Jeremiah Johnston remarked, “With Dave’s domain industry expertise and overall background, we’re excited for the contributions he can provide our growing business. We’re thrilled to welcome him aboard.”

If you’d like to introduce yourself, he can be reached via email at   dave.evanson@sedo.com.

Breaking: Sedo Brokers Sale of Jerusalem.com for Over Half a Million USD

SedoIn June of 2009, it was reported that Jerusalem.com was purchased for $750,000 (the news was also reported in the Jerusalem Post). The website was used on its own for a while, and I later found it to be forwarding to GoJerusalem.com, which I thought was strange after such a big acquisition.

Just a couple of weeks ago, I noticed that Ryan Colby, one of Sedo’s top domain brokers, announced that Jerusalem.com was privately being offered for sale via his page on Facebook. I inquired about the asking price and learned that it was in the ballpark of half a million US dollars. I was very surprised at this and felt it was a good enough value to pass the information along to a couple of domain investors I know.

Earlier this evening, Ryan updated his Facebook and Twitter pages to announce that the sale of Jerusalem.com had closed at $510,000: “Jerusalem.com: SOLD for $510,000. A glorious geo name in every way.

Since this is breaking news, I don’t have information on the buyer of this great domain name yet, but I am sure Sedo will soon make a more formal announcement with that information.

Congratulations to Sedo and the buyer of this great geographic domain name.

Why Push to Auction on Sedo Might Be a Bad Idea


SedoFrom my perspective (as an infrequent buyer on Sedo), a seller pushing a domain name to Sedo auction after receiving a private offer is a bad idea, and it may cause the seller to leave money on the table, as I will explain below.

A couple of weeks ago, I made an offer on a domain name that I wanted to buy for somewhere in the $1,000 range.   I don’t have a record of my opening offer, but it was in the ballpark of $500 and the owner’s counter offer was $1,000. Once I received the counter offer, I knew in my head that I was going to buy the domain name, but it was just a matter of how much I would spend, since the owner’s expectation and my expectation were in the same range.

I didn’t want to buy it now for $1,000, figuring that we’d meet somewhere in the middle between our two offers. I counter offered at $688, hoping the owner would either accept the offer or come down somewhere in the $800 range, where I probably would have bought it or countered at $750, with the idea being that I would get it for $200+/- less than what I wanted to pay.

Instead of doing what I expected, the seller sent the domain name to public auction, which is his right to do, although it was annoying to me. If I won the auction, I would either have to pay Sedo to keep the sale private (even more annoying), or my purchase price would be disclosed, thus taking away an advantage when I want to quickly re-sell the domain name.

As the auction came to an end, another bidder jumped in and bid $738. I opted to not outbid this price, and the domain name was sold for $738.   I didn’t want to get carried away in a bidding war, and I didn’t want to allow the owner to make more money by using my private offer as leverage. As the saying goes, I cut my nose to spite my face, but there are plenty of other good deals out there.

Had the domain seller opted to initially reply that $1,000 was his final price, I would have bought it. Instead, he tried to squeeze as much money as possible out of the name by going to auction, and he lost out on $250+. Not a big deal when all is said and done, but it’s 25% left on the table. Had we been talking thousands and not hundreds, that would have been a nice chunk of change.

Pushing a domain name to auction may seem like a good idea to make as much money as possible from a domain name, but this is a real example of where it cost the seller some money.

Sedo Releases Domain Market Report for Q2 2010


SedoIt’s always interesting to read Sedo’s market reports because they tend to give a good overview of what’s happening in the domain investment space. With nearly $22 million in domain sales facilitated during the quarter, Sedo is in a unique position to give an overview on the health of the domain resale market.

Some second quarter highlights, as reported by Sedo include:

  • A total of 11,146 domains sold on the Sedo global domain marketplace during the quarter, showing continued growth in the domain market compared with Q2 2009;
  • Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401;
  • Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took secondplace, each representing 15 percent of sales on the marketplace;
  • Offer-Counteroffer sales are the most prominent sales type. Selling fixed price domains has become the second most popular, due to the increased usage of Sedo.com’s “Buy it Now” option.

The pdf report in its entirety can be downloaded from the Sedo website.

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