Namecheap

NameCheap Launches SSLCertificate.com

NameCheapThis morning,  NameCheap CEO Rick Kirkendall announced the launch of  SSLCertificate.com, a website that obviously specializes in the sale of SSL certificates. NameCheap also owns the plural SSLCertificates.com, and it forwards to the singular version. The company purchased both domain names about a year ago in a private acquisition.

NameCheap is already active in the SSL business, as the company operates  CheapSSLs.com. In addition, NameCheap customers may purchase SSL certificates directly from the NameCheap website.

Rick offered some insight into the new business:

After successfully launching CheapSSLs.com just a few years ago and growing that into six figure revenue a month business, we are excited to launch another brand that fits more into a premium category. Obviously the domain name and the brand itself helps place us into that category from the getgo. We know this business quite well and we’ve done it before so I’m quite confident we’ll have another winner on our hands here.

At present, Go Daddy is the top ranking website when it comes to a number of SSL-related keyword searches on Google. CheapSSLs.com does rank #1 on Google for its exact match keyword search of “cheap SSLs,” although that is a lightly searched term. Getting SSLCertificate.com to rank #1 in Google for its exact match term would be a significant achievement for the company.

It will be interesting to follow the progress of SSLCertificate.com to see how the exact match domain name helps NameCheap in terms of search rankings.

Infographic: Tracking the Growth of NameCheap

I am a big fan of infographics because they do a great job of illustrating facts, and they’re more fun to look at than a chart or numbers.

NameCheap recently published the infographic below, which charts the company’s growth and identifies key milestones in its history. The company was founded in 2001 and it currently boasts over 3 million domain registrations. The infographic charts where NameCheap’s website visitors come from as well, its social networking prowess, and the brands the company operates.

I wish other registrars and companies in the domain space put out similar infographics. It’s a neat way to look at things.

(Click the infographic to see it larger)

Go Daddy Back On Top – Did Google+ Have Something To Do With It?

When it comes to organic results on Google searches for the keyword terms “domain name” and “domain names,” it’s been a battle between NameCheap and Go Daddy  (at least in terms of commercial websites). I am sure the higher ranking means a noticeable difference in business, so these terms are ultra competitive.

A few weeks ago, NameCheap outranked Go Daddy  for the “domain name” search, but it now appears that Go Daddy is ranking higher, although both companies trail the Wikipedia definition page.  I am wondering if Google Plus +1 has anything to do with the rankings.

Here are a couple of observations I made:

When NameCheap was ranked higher for the “domain name” SERP, the number of +1 the company had on Google Plus was shown below its listing. At the time of my article, NameCheap had 1,019 Google +1, and  the company now has 1,367 +1  .

I initially wrote about the NameCheap vs. Go Daddy ranking battle on April 20th. I did not see how many Google +1 that Go Daddy had at that time, but the company currently shows 1,522 +1 below its listing on the search results page.

According to GoDaddy’s Google Plus page on March 9, the company announced, “we’re setting up shop here on Google+.” From March 9 – April 20, GoDaddy had just nine posts on its Google+ wall. From April 21 – today (approximately the same time period), Go Daddy has posted 22 times on its Google+ wall, and that has increased its Google+ activity.

While I wouldn’t label this statistically significant information, it seems possible that Go Daddy’s Google Plus activity led to more +1, and  perhaps this helped lift them over their competitor.

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