Namecheap

Namecheap held its annual Move Your Domain Day (MYDD) yesterday. While the event is used by Namecheap to bolster its registration numbers, it also raises funds for the Electronic Frontier Foundation (EFF). Since 2011, the company has reportedly donated over $250,000 to the EFF as a result of this marketing effort.

During yesterday’s event, 33,428 domains were transferred to Namecheap using the EFF coupon code that was created for the Move Your Domain Day event. This means that Namecheap will donate a total of $50,845.50 to the Electronic Frontier Foundation. I understand that yesterday’s event was the largest to date, surpassing the initial event held in 2011.

According to a Wikipedia entry, the impetus for Move Your Domain Day was “initially in response to Go Daddy’s support of the Stop Online Piracy Act.” As you are probably aware,

Namecheap, a domain name registrar known for its fun promotions, is currently offering a special Earth Day domain transfer promo. People interested in transferring domain names to Namecheap can use one of two special coupon codes to transfer .com, .net, .org (and others) domain names for $5.99, and in addition to saving money on the transfer, they will help raise funds for an environmental group of their choosing.

Customers can choose to help the Rainforest Alliance by using the coupon code “SAVETHEFOREST” or they can help the WWF by using the coupon code “DONATE2WWF.” For every domain name transferred to Namecheap, the company will donate $1.00 to one of the environmental groups of your choosing, depending on the coupon code you used.

There is a bit of fine print (like only 10 transfers per person), so check out the promo page for all the details. I am not sure when the special promotion ends.

It’s neat to see a domain registrar run a promotion like this. It allows customers to save money and choose an organization to help at the same time. So far, the promo has raised just over $600 for the organizations.