Domain Sales Brokering FMA Domain Names


With domain names like,, and, Future Media Architects (FMA) has one of the most valuable portfolio of generic domain names. I recently visited a FMA-owned domain name, and I was surprised to see an Efty landing page rather than Uniregistry landing page since the company’s domain names have been brokered by Uniregistry for quite some time.

I filled out the inquiry form for the domain name I was inquiring about, and I received a reply from co-founder Amanda Waltz. is a new domain brokerage that was recently launched by long-time domain industry veterans Jeff Gabriel and Amanda Waltz. Amanda confirmed that the company is now brokering domain names on behalf of FMA.

Amanda let me know that is doing more than fielding inbound inquiries on behalf of FMA: Acquired for Progressive Super Bowl Commercial

During the run up to this evening’s Super Bowl, Progressive Insurance ran a television commercial featuring its “employees” Flo and Jamie in the role as a waiter and waitress at a fictitious restaurant called Portabella’s. The Progressive Super Bowl advertisement caught my attention because of a generic domain name that was featured in it:

Towards the end of the commercial, you can see the domain name prominently marketed. That caught my attention because I remembered seeing the domain name transfer very recently in my DomainTools Registrant Alert email from January 25, 2019: Acquired by Walmart


It looks like Walmart acquired a, ahem, sexy domain name. According to Whois records, is now registered to Wal-Mart Stores, Inc.. The domain name is registered at MarkMonitor, the brand protection registrar the company uses for its domain name management. had previously been registered under privacy proxy at Moniker.

The acquisition of was reported in a tweet from Jamie Zoch:

Get to the Root to Find a Prospect


Many domain investors rely on outbound marketing to sell their domain names. Domain investors have many methods for scouting for prospective buyers, and one way that is popular is to find registrants who have similar or complementary domain names that might benefit from buying another domain name. Some people use lead generation tools found via tool providers like Estibot and, and others find leads on their own.

I want to share a tip to help people find prospective buyers for their domain names, and I think it can be helpful whether using lead generation tools or if searching by hand.

Report: Sold in Bankruptcy Auction for €600,000


XL Airways was a low cost airline that declared bankruptcy and was set to have its assets liquidated. One of the assets the airline owned and used is the valuable two letter domain name. I recall hearing about the bankruptcy filing, but I did not pay close attention to it, nor did I follow along to see what would happen to the domain name. Apparently, the auction for was held earlier today in France. Adds Lease to Own Option

5 just announced an automated lease to own option that its domain name sellers may employ on their marketplace listings. By enabling this option, sellers will allow buyers to lease their domain names for a set time period on the way to executing a sale at the buy it now price. This new domain financing option was announced this morning in a blog post shared by the company via Medium. has offered an installment plan where sellers could allow buyers to pay for a domain name in up to 12 installments. For instance, a $60,000 domain name can be acquired for $5,000/month for 12 months. With the new lease to own option, a buyer can stretch out the payment plan for up to 60 months. Sellers can choose how long they will allow a buyer to stretch out payments in their account settings. This option can be helpful to cash strapped businesses and startups that will use the domain name as a springboard to building their business and pay it off over time.

One major difference between the lease to own plan and the current installment plan is the escalating purchase price for longer payment periods (can also be looked at as an early payment incentive). The longer the payment term is extended, the more expensive the domain name is. Here’s how the markup works, according to the blog post:

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