I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.

I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.

Anything.com is a legacy brand name in the domain name space. Anything.com has long owned a portfolio of exceptional domain names. Off the top of my head, I can think of Home.com, Marketing.com, Blade.com, Kitchen.com, and many other meaningful .com domain names the company has owned.

This afternoon, I saw a post on X from Alan Shiflett that highlighted a massive rebrand. A company called Anything, which has been using CreateAnything.com, acquired the Anything.com domain name. Anything is an AI-based, no-code software development company founded by Marcus Lowe. The company recently announced an $11 million round of funding. A press release was published this evening pegging the acquisition at $2 million.

Marcus shared the news about the new domain name this afternoon:

Andrew Allemann covered the Rams.com UDRP decision that went in favor of the domain registrant. The Los Angeles Rams NFL football team tried to get the domain name via UDRP, and they lost the decision. The domain name was successfully defended by attorney John Berryhill.

There was one aspect of the decision that caught my attention. The panel paid attention to the discussion about a $2 million offer that was reportedly made to buy the domain name. The panel did some background checking to confirm that the offer could be plausible, sharing that the prospective buyer apparently represents some companies with “Rams” in their brand names. Had the seller been untruthful about an offer, who knows how the panel may have ruled.

It is said that in Major League Baseball, a player can fail 70% of the time at the plate and still make the Hall of Fame. Someone with a long career whose batting average is .300 or better has a decent shot of being inducted in the baseball Hall of Fame while being known as a solid hitter.

Domain investing is similar in a sense, but the bar to be considered successful is even lower than a hitter in baseball. A decent domain portfolio may have a 2-3% sell through rate (STR). A strong domain investor portfolio optimized for sales might sell only 5% of the portfolio in a year. 95% of a domain name portfolio may sit unsold each year, and a large percentage of these domain names may not get an offer or inquiry during the course of a year.