Domain Sales

DAN / Bodis Partnership Announced

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This morning, Bodis made several announcements in an article on its blog. The company announced some domain name management improvements, announced the launch of its new Ads.com subsidiary, and it also announced a new partnership with DAN.com, an advertiser here.

I think the partnership with DAN is going to make an immediate impact for domain investors who use the Bodis parking service. Right now, the choice seems to be to either monetize a domain name with pay per click links with a “for sale” or “inquiry” link on the top of domain name or choose to use a “for sale” or “make offer” landing page in lieu of generating parking revenue. When the DAN and Bodis partnership integration is available, the DAN purchase or offer form is built right into Bodis parked pages.

To get an idea of how this looks, I shared a screenshot below of the live version example found on dan.kfx.com:

LT.com Sold for 7 Figures

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In late August, LT.com transferred from Name.com to Namecheap, and the domain name changed registrants as well. LT.com had been registered by Telepathy, the company owned by Nat Cohen. The domain name is now registered under Whois privacy. I reached out to Nat to ask if he can share the sale price, and he deferred to George Hong of Guta, who brokered the sale of LT.com.

This morning, George announced on Twitter that LT.com had been sold for a seven figure price:

Add Video to Efty Landing Page

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Domain investors who use Efty for their domain for sale landing pages have the option to add a video to each landing page. Arnold mentioned this option and highlighted an Efty video landing page on Twitter yesterday afternoon:

The landing page found on QIZ.com has a video message created by the domain broker. This domain name is being brokered by Lumis, and the video features a brief introduction from Lumis broker Hobi Michalec. I think this added bit of personalization can help establish a bit of rapport with prospective buyers before they reach out to make an offer or discuss the price.

I asked Efty Co-Founder Doron Vermaat how users can add videos to their Efty landing pages, and here’s what he told me:

“You can add HTML, such as an embedded video in the description field of the domain. Instead of a description it will then show the video.”

Users can create one video that they add to all of their Efty landing pages, or they can create individual videos for their domain names. They could also have videos for some domain names but not others. It’s really up to the individual user.

I am not sure what type of lift people see with videos vs. text (if any), but it could be worth testing. For those who are camera shy, it might be worth paying to create a professional video for landing pages.

If you have experience with videos on your landing pages, feel free to share what you have noticed.

What is Your Crown Jewel Domain Name?

As you may have noticed on Friday morning, Rick Schwartz put out a call for people to submit a “crown jewel” domain name for his purchase consideration. Well over 100 domain names were submitted for his review. Some of the domain names that people submitted and shared were fantastic and some were less than stellar: 

Smart Marketing from Owner of SmartAss.com

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The owner of SmartAss.com reached out to me via email within the past few weeks looking to sell the domain name. I think SmartAss.com would make a unique and cheeky brand name, but the price was well above what I would pay to purchase it as an investment.

Evergreen.com co-founder Adam Strong shared a photo of a letter he received in the mail from the owner of SmartAss.com, which was apparently sent to some domain brokers and brokerages:

Number of Outbound Emails Necessary to Close a Deal

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I haven’t done much outbound lead generation this year. This is partly due to the pandemic but also because I don’t think it is the best way to maximize the value of my sales. I also think it can be a bit risky to do outbound on my highest value domain names.

I don’t know Yogi Solanki personally, but I follow him on Twitter after seeing him report quite a few domain name sales over the prior few months. From what I can tell, Yogi seems to be a very hard worker who has done well with his outbound sales efforts. His wheelhouse seems to be domain names that sell in the $200 – $500 range, but that is just my unverified observation of his sales reports.

This afternoon, Yogi shared some information about the number of emails it typically takes for him to close a deal:

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