Domain Sales

Some Buyers Will Pay a Premium at GoDaddy

There have been a number of times where I received a direct inquiry or offer on a domain name, and instead of doing a deal directly with my company, the buyer will purchase the domain name via GoDaddy, where I also have it listed for sale. Sometimes the deal is done at a higher (or substantially higher) price than I would have offered had the deal been closed directly with me. Some buyers simply trust the GoDaddy brand name and are willing to pay a premium price to close a deal via GoDaddy.

Pierluigi Buccioli kicked off a discussion on Twitter yesterday, and I commented in response to him:

Aura Acquires Brand Match Domain Name

I track thousands of one word .com domain names using the invaluable DomainTools Monitor Tool. In this morning’s Monitor Alert email, I noticed that transferred from Uniregistry to GoDaddy. The domain name had been privately registered at Uniregistry, and it is still registered under Whois privacy at GoDaddy.

When I visited, I saw that the domain name now resolves to a website for a company called Aura, a device and data protection platform. The domain name previously resolved to a Uniregistry brokerage landing page. A bit of research showed me that Aura had been using for its website. represents a major upgrade to the company’s web presence, and it allows Aura to stand out from the other companies that have Aura in their brand names.

I reached out to Aura representatives to ask if they could share more information about this domain name upgrade. Lark-Marie Anton, an Aura spokeswoman, shared the following insight with me:

What’s Your Inquiry Ring?

I have more than one email address connected to my smartphone. One of the email addresses is the one that receives my inquiry and offer emails connected to my landing pages. Whenever someone inquires about one of my domain names listed for sale on, it comes to this specific email address reserved for inquiries and offers.

Since those inquiry emails tend to be more time sensitive and may come from the next million dollar buyer, I like to distinguish them with a different ring from the standard ring I have for other email. Does anyone else do this? For me right now, I use a default ring called Anticipate. I think that is pretty appropriate, as there is some anticipation from when I hear the ring to when I pick up my phone and look at the email to see if the prospect is a serious buyer or a tire kicker. Payment Processor Adyen Running Television Ads

I’ve never really been a super early morning person, but the coronavirus pandemic has changed my morning habits. The early morning has becomes the best time for me to get a workout on the treadmill before our kids are awake and needing attention. While running on the treadmill, I watch CNBC to stay on top of financial news for the day.

This morning on CNBC, I saw a couple of television commercials for Adyen, the payments platform that is used by to facilitate deals. Up until late last year, I wasn’t at all familiar with Adyen and I started using the platform to sell more of my domain names. Here’s one of the television spots that ran during a commercial break on CNBC: Sold for $121,675

Monte Cahn emailed me to let me know his company, Right of the Dot, brokered the sale of for $121,675. A week ago, Monte reported that his company brokered the sales of for $276,077.45 and for $60,029.60.

The domain name is currently registered under Whois privacy at Namecheap. When I visited this morning, I was taken to an Efty “for sale” landing page on That website is owned by prolific domain investor Brent Oxley, who has acquired many high value domain names over the last few years.

Prospect Under No Obligation to Reply

Yesterday, I received an email from someone looking to sell a domain name that I don’t believe has value. Put another way, I wouldn’t hand register the domain name with your credit card, let alone pay someone a premium to buy it. I’ve been pretty busy lately, so I did not reply to the email. This morning, I received a sassy message from the same person telling me they expected to receive an answer from me and was upset that I did not reply.

A prospective buyer is under no obligation to respond to an unsolicited domain name sales email. Just like I am not obligated to reply to a spam phone call or a marketing letter in the mail, I do not need to reply to an unsolicited domain name sales email. Even when a prospective buyer requests a price, they are under no obligation to follow up if they do not wish to do so. It seems silly to have to write this, but sometimes something that seems like common sense to me may not be common sense to everyone.

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