Domain Sales Acquired by Phenom People Amid Rebrand

Domain broker James Booth has been operating his domain brokerage under the branding since mid-2019. About a month ago, I noticed that had begun forwarding to, and I privately learned that the domain name had been sold. At the time, I did not know who acquired the domain name, but I can now report that a HR company called Phenom People made the six figure acquisition.

IBM Acquires Brand Match Domain Name


In my morning Name Server Alert email from DomainTools, I saw the valuable domain name had changed hands. is now registered to International Business Machines Corporation (IBM). Although the domain name does not resolve to a website at the time of publication, I am sure the domain name will be used by the business currently operating on Acoustic.CO.

The launch of Acoustic was announced in a press release in June of 2019. Acoustic was a rebrand and independent launch of IBM’s Watson Marketing. Here’s an excerpt from the press release describing what Acoustic is: Acquired by Instagram


In my DomainTools Registrant Monitor alert email this morning, I saw that has been acquired by Instagram. The domain name was appears to have been previously registered to an entity in California, and it had been parked using Sedo’s nameservers. Instagram is often referred to as “IG,” so the domain name acquisition makes sense. As of the time of publication, does not resolve to an operational website. Sold via Sedo for $150,000


Sedo hit the proverbial jackpot this week with the $150,000 sale of The sale was reported to me this afternoon in Sedo’s weekly public domain name sales report, and NameBio tweeted about the sale when it hit the Sedo RSS feed earlier this morning: Reportedly Sold for $306,000


Yesterday, James Booth of announced via Twitter that had been sold to an end user buyer: Sold for $100,000 via Uniregistry and

Uniregistry shared its weekly domain name sales report, and the company announced it brokered the sale of for $100,000. The deal was co-brokered between Uniregistry and, the brokerage operated by James Booth. The domain was acquired by James Booth in September of 2019 for an undisclosed amount of money:

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