Domain Sales

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that size, getting consistent domain name sales is a challenge. Using a 3% annual sell through rate as a benchmark, that would equate to around 60 domain name sales a year – or about one sale a week on average.

The two most exciting things for me in the domain space is acquiring a great domain name at a reasonable price and selling a domain name for any price. Yeah, a six figure deal feels better than a $1,000 sale, but an unexpected $1,000 deal gives a nice jolt of dopamine on an otherwise uneventful day.

On May 16th, Activision announced a new internal studio branded as Elsewhere Entertainment. In its blog post announcing the news and launch, the company linked to the studio homepage currently located within its Activision website.

More recently, it would appear, Activision acquired the Elsewhere.com domain name. Elsewhere.com now forwards to the internal Activision.com landing page for Elsewhere.

James Jean reported that he sold the Open.Network domain name for $100,000. He shared the he was the original registrant of the domain name, and he held it for ten years before selling:

SOLD https://t.co/zG3RjyzXfs $100,000

Congratulations to the buyer. 10 years as original owner of this asset. Domains are the original digital asset class- outperforming.

Details:
Negotiations- Private
Lander- @eftycom Custom Form
Escrow- @Undeveloped Imported Lead… pic.twitter.com/ShnZsyWmDH

— James (@JamesJean) June 3, 2024

Yesterday afternoon, Shane Cultra, who recently took on the role of Account Acquisitions and Development at D3, shared that he sold YourLogoHere.com for $45,888. The domain name was sold via Atom.com:

Another great day in the world of domain investing#domains pic.twitter.com/rxqY9ozKfn

— Domain Shane ➡️ Consensus (@ShaneCultra) May 30, 2024

I’ve added the least to own (LTO) option on nearly all of the domain names I have listed for sale with BIN prices. LTO can make it easier for a buyer with a smaller budget to have access to a more valuable domain name. They can use the domain name to grow the business while paying it off. A seller can also benefit from a steady stream of income. It can be a win/win.

Platforms that offer LTO allow the seller to choose the length of time for the LTO. Sellers can generally choose anywhere from 2 months to 60 months, depending on the purchase price. Typically, I’ve been choosing 36-48 months, depending on the price point.

Atom.com Founder and CEO Darpan Munjal shared some insight that could be helpful to sellers in selecting the length of time they are willing to offer for LTO deals:

I bid on domain name auctions every day, and I win domain names on most days. Once these domain names are paid for and provisioned to my registrar account, I have a checklist in my head to make sure they are listed for sale accurately and resolve correctly.

Here’s my post-auction checklist for inventory-quality domain names I bought to re-sell to ensure names don’t fall through the cracks: