I was looking through the list of auctions on Namecheap this morning, and the number of one word .app domain names caught my attention. From the looks of it, I think these may be expiry auctions, but my confidence level in that observation is not very high and I did not do an exhaustive search.

A handful of the .app domain names that stand out to me based on the number of TLDs registered are:

Human.com has been sold in a deal brokered by Media Options. Andrew Rosener, CEO of Media Options, confirmed that the domain name was sold, telling me both parties are “very happy” with the deal. Andrew was unable to share the sale price of the domain name or comment further about the deal.

In its most recent Annual Report filed with the SEC on August 11, 2025, Mercury Systems reported that it sold the valuable two letter MC.com domain name. On page 33, the report stated the following about the domain name sale (bolded for easy reference):

“Other expense, net was $1.0 million during fiscal 2025, as compared to $7.7 million in fiscal 2024. Fiscal 2025 includes $5.3 million of financing costs, $2.3 million of securities class action expense, and $1.1 million of consulting costs, partially offset by other income primarily related to the gain associated with the sale of manufacturing operations to Cicor Group of $3.3 million and the sale of our mc.com domain name of $2.7 million, as well as $1.7 million of net foreign currency translation gains during fiscal 2025. There was $4.9 million of litigation and settlement costs, $3.4 million of financing costs and $0.4 million of net foreign currency translation losses, partially offset by other income of $1.3 million during fiscal 2024.”

In a trending video post on X and Instagram, Nuseir Yassin shared that he spent $1.25 million to acquire the NAS.com domain name. Yassin is the Founder of NAS.io, “a platform that empowers creators to earn money beyond the confines of social media,” according to a Jerusalem Post article published in 2023.

NAS.io now forwards to Nas.com, and the company is sporting a new logo that includes the .com domain name within it.

I’ve been working on avoiding portfolio bloat as my domain name portfolio has grown. I’ve been more aggressive about buying lower cost inventory-quality domain names, and that means some of these domain names aren’t worth keeping after a few years of not selling. I want to share how this effort helped me close a $1k deal last week.

The first thing I did was sort my Afternic-listed domain names by views. Specifically, I looked for the domain names that had no views at all over 365 days. If nobody is searching to buy a domain name, it’s less likely the domain name will sell. It probably would have been helpful to track this for a longer period of time, but I haven’t so I am left with somewhat limited data over a one year period. I then isolated these names on a spreadsheet.