I am going to try something on my Embrace.com inquiry pages. I am going to remove the offer field from the landing page and see if doing so provides any sort of lift. I am sure it will increase the number of inquiries, but my hope is to also increase sales.

I recently sold a domain name but the buyer did not remove the “for sale” link from the landing page. Because the domain name is no longer being sold by me, I deleted the name from my database. Instead of being directed to an inquiry page, people who click the link are instead directed to the contact page. Prior to selling the domain name, I probably received one inquiry/offer a month. Since changing the redirect to a general contact page, I have received several different purchase inquiries. The contact page form is somewhat similar to the inquiry form, except there is no field for offer or phone number. My hypothesis is some people may be intimidated by the offer field.

I read a press release this morning announcing that FuneralHomes.com and Cremations.com have been put up for sale. VPN.com is the domain brokerage that is marketing these domain names and published the press release. These are valuable domain names for a company in the business of end of life planning, and something in the press release caught my attention: