Domain Sales

Pixy.com Was Acquired by Snap

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In January of this year, I noticed that Pixy.com changed hands. The domain name had long been owned by Digimedia, and it transferred to GoDaddy under Whois privacy. A couple of months later, the domain name transferred to MarkMonitor, also under Whois privacy.

It is now clear what company acquired Pixy.com. Snap, Inc. announced a new drone camera called Pixy:

GetUpside Gets Upside.com and Rebrands

A retail technology company called GetUpside, which offers consumers cashback for purchases at retailers, announced it rebranded following a large Series D round of funding. The company shortened its brand name to Upside and acquired its brand match upside.com domain name.

According to the blog post announcing the rebrand and funding round, Upside has achieved unicorn status with a $1.5 billion valuation.

I Wouldn’t Even Consider Buying These Domain Names

Over the weekend, Tony Names shared a list of domain names he sold that are now developed.

I do not know Tony personally and we’ve only interacted on Twitter, but from what I gather, he is a relatively new entrant into the business of domain investing. This means these domain names were fairly recent sales, and having this many sold domain names developed into websites is quite impressive to me.

Acquisition.com Reportedly Acquired for $350,000 (Updated)

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Keen Domains shared a video with me on Twitter that seems to reveal a previously undisclosed domain name acquisition. The Acquisition.com domain name is operated by Alex Hormozi, and in the video embedded in the tweet below, he shares that the domain name was acquired for $400,000 $350,000 (see update below):

$400,000 for Acquisition.com seems like a reasonable price for both buyer and seller.

DC Comics Acquires DC.com from Deloitte

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It’s not every day that we see an exceptional domain name change hands from one major corporation to another. That just happened with the valuable two letter DC.com domain name. Whois records show that DC.com is now owned by DC Comics:

DC.com does not yet resolve to a website, but I suspect the company will forward it to its website on DCComics.com. DC Comics could also choose to relaunch its website on the shorter DC.com domain name.

Our Offer is More Than the URL is Worth

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Finding common ground regarding the valuation of a domain name is often a struggle for a prospective buyer and domain registrant. The buyer usually has one idea about the worth of a domain name and the registrant has another idea. Sometimes both parties can agree on a valuation for a domain name but making a deal is still impossible.

Many domain registrants fall in love with their domain names. There may be a long backstory to how a domain name was acquired, or the domain name may have been in someone’s portfolio for many years. Whatever the reason, it can be difficult for some domain registrants to agree to sell their domain name even if a “fair” offer is made. A prospective buyer will need to offer substantially more than its value to get a deal done.

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