Targeted outbound marketing can be a good strategy for people to sell domain names. With economic uncertainty around the world and a great deal of attention being paid to family and the news, I have not really been doing outbound marketing to sell my domain names proactively. I do not anticipate doing any in the short term.
For many businesses, survival is the most important thing right now. Many businesses around the world are assessing their standing and doing what they can to batten down the hatches to weather this pandemic and economic downturn. This is probably more of a time for cash preservation than for spending money to buy domain names. Companies will still buy domain names, but it will likely be on an “as needed” basis.
Over the weekend, George Kirikos tweeted about a major domain name acquisition that was reported in a SEC filing. Benefytt Technologies Inc., a company that until March 6, 2020 was called Health Insurance Innovations, reported a domain name acquisition in the amount of $8,133,000 in 2019. Unfortunately, the domain name that was reportedly acquired was not specifically identified by the company.