Several months ago, I was negotiating with a web developer to sell a call to action domain name I bought at expiry auction. The domain name was generic in the sense that it could easily be used and branded by a variety of companies or groups. I wasn’t able to learn much about the prospective buyer who did not share a client list on his website, but I did notice the matching .org domain name was registered to a non-profit organization.
I did a bit of research about the organization, and I saw their mission was something I opposed. It’s not anything illicit or illegal, but it is something I would not support – and in fact, would likely support an opponent of that organization. Because of the generic nature of my domain name, though, I figured there was just as good of a chance that the web developer prospect was buying it on behalf of another entity. In addition, I realized that the prospect could just as easily buy the domain name anonymously via Afternic. Same goes for every name I have listed there.