I have been moving away from my domain name landing pages that have a Buy It Now price listed with a Make Offer field/link listed as well. I have seen some marketplaces and domain name sales platforms with this option, and I had a landing page created for Embrace.com to emulate this.
The thought process behind this type of landing page is that the domain registrant indicates what he or she believes is a fair price and that a negotiation is possible. The registrant doesn’t necessarily want to lose a sale because the asking price is too high, and allowing the prospect to make an offer can lead to a sale now or in the future. While I do not have statistically significant results to share, I have been moving away from this option because I don’t think it makes sense for me.
What got me thinking about this was a Twitter discussion between Dan.com and Rick Schwartz: