On May 16th, Activision announced a new internal studio branded as Elsewhere Entertainment. In its blog post announcing the news and launch, the company linked to the studio homepage currently located within its Activision website.
More recently, it would appear, Activision acquired the Elsewhere.com domain name. Elsewhere.com now forwards to the internal Activision.com landing page for Elsewhere.
For many years, Elsewhere.com was registered at Network Solutions under Whois privacy. Within the past couple of days, Elswhere.com transferred to MarkMonitor, and the domain name is now publicly registered to Activision. Using Archive.org, I can see it had previously been used by an art gallery in California, but it has had an error page displayed since 2015.
I could not venture a guess about the price Activision paid to acquire Elsewhere.com. I believe Dave Evanson from Sedo was brokering this domain name with a six figure price tag about ten years ago, but much has changed since then. A similar domain name, Somewhere.com, was recently acquired for $400,000.
This was a smart acquisition for the company, particularly if there’s a chance for Elsewhere to pivot and become consumer-facing or be acquired externally.
This acquisition was spotted with the help of the Domain Monitor tool at DomainTools.
