Yesterday afternoon, Shane Cultra, who recently took on the role of Account Acquisitions and Development at D3, shared that he sold YourLogoHere.com for $45,888. The domain name was sold via Atom.com:
Another great day in the world of domain investing#domains pic.twitter.com/rxqY9ozKfn
— Domain Shane ➡️ Consensus (@ShaneCultra) May 30, 2024
Shane acquired this domain name in November of 2018 via an expiry auction at GoDaddy Auctions for $2,005, according to NameBio.
Even though “Your Logo Here” is not a known brand, it’s printed on a ton of merchandise and swag being sold by various corporate promotion companies. Essentially, companies using this generic term are helping to build this brand already.
Shane discussed this domain name on a 2018 episode of Domain Sherpa shortly after acquiring the domain name. In the video I embedded below, the Sherpas on the show discuss the domain name and guess the acquisition price:
After paying the Atom.com commission, Shane scored a healthy profit.
That’s irrelevant. You’re ignoring all the unsold auction wins and the domains he renews yearly. I never understood the simplistic “ROI Equation” people accept at face value.
Same could be said for me and for everyone else who invests in domain names bought at auction. I buy tens of thousands of dollars worth of names at auction that won’t sell for a long time – if at all. It’s a calculated risk and I hope I my good decisions work out very well.
If you can consistently achieve strong ROIs like this one example, you’re in a good spot.
I found it interesting to write about since he discussed why he spent $2k on this name. Personally, I wouldn’t have spent that much, and he ended up with a winner.
I have 600 names. I’ve sold 5 names in May. I’ll be fine. Some people chit chat. Some sell names
Why did Kate Buckley fire you?
My comment isn’t directed at you or your business specifically, Shane. It’s just a general observation. When OnlineDomain reports Mike Mann’s sales, there’s a significant disclaimer about the business as a whole. It avoids creating an illusion of ROI per name, particularly for newbies or those struggling in the industry.
Reporting Mike Mann’s large sales is a regular feature on Konstantinos’ blog.
Although this sale was very nice for Shane, the sole reason I highlighted it in a blog post was because I could offer a look back at what went through Shane’s mind when he acquired it in 2018 via the Domain Sherpa episode. The sale is great for Shane, no doubt, but the most interesting aspect from my POV as the author of this post is that we are able to see what Shane and others thought about this name I personally disregarded back in 2018.
I respectfully disagree that there needs to be a special disclaimer here. That being said, anyone who would benefit from reading a disclaimer will see your comments and our subsequent discussion, which are helpful to those people.
Domain investing is not an easy business. It can be a money losing endeavor for many people. Most of the domain names I buy sit unsold in my portfolio, despite my thoughts on why they are valuable. It was neat to see Shane maximize the value of a domain name sale 5.5 years after sharing his rationale for paying 4 figures for it.
My point is, calling this a 20X is simplistic, misleading, and completely irrelevant. Isolating a single sale overlooks the complexities of a portfolio, much like judging a book by its cover and ignoring the rich, intricate story inside.
If you understand this, I am sure others understand this as well.
At the end of the day, it is nice to highlight a sale, especially when I could reference a discussion the seller had about why he was willing to spend $2,000 to buy this.
In looking through my email yesterday, I saw this name in the daily Dropping.pro list, so I almost certainly had my eyes on it but did not value it at the same level as Shane. Good win for him.
I have hand reg many domains at ,99,cent and sold for $12. ..1000% ROI and yet nothing to BullS about.