At What Price Will DL.com Sell?

Elliot Silver
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I’ve had a few offline discussions with friends about the DL.com auction. In my opinion, DL.com is the best domain name to come up for auction in a while and it will fetch a solid price. There are plenty of great names for sale at any given time, but I don’t see many exceptional names at fair reserve prices on auction.

There have been great keyword domain names of course, but I think 2 and 3 letter names are more liquid than just about any other types of domain names, although you might be hard pressed to find a buyer in the mid or 6 figure range on a moment’s notice for this one.

Keeping in mind that I might participate in the DL.com auction, I am wondering what you think final sale price of the domain name will be in the Hilco Streambank auction. The opening bid is $200,000, and the online auction will be held October 14-17. Vote below and see what others think.

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Interesting Way To Tell If a Domain Name is Only Used for SEO

Elliot Silver
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I came across a keyword .com domain name that was being used by a publicly traded company as a mini portal to sell one of its products. The product did what the keyword domain name is, but neither the product nor the website were branded as the domain name.

I thought it was neat to see the company using a descriptive domain name to market one of its services, and I realized it’s most likely only for SEO purposes rather than marketing purposes. To clarify, the company isn’t sending people to this website but they are hoping people find it via Google instead.

How did I come to this conclusion (aside from the lack of real branding)? The

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Bidding / Registration Now Open for DL.com and Row.com Auctions

Elliot Silver
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Earlier this month, I wrote about the upcoming domain name auctions for DL.com, Row.com, and Tweeter.com that are being managed by Hilco Streambank. Bidder registration for these (and other) auctions is now opened.  The online auction will run on the Hilco website from October 14 – 17, 2013.

The reserve prices for these and other domain name auctions have been released by Hilco. The opening bid amounts are as follows:

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Check Out Sale Comps Before Pricing

Elliot Silver
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I recently loaded a large group of domain names for sale on Afternic. In order to set the pricing, I did what I usually do… looked at my purchase prices and thought about what I think would be a fair sale price, and I set the prices based on those two factors. My gut feel might not be the most efficient pricing model, but it’s done me fine so far.

Shortly after the names were priced and approved, I did a couple of searches on Afternic for keywords related to my domain names, and I saw other domain names listed for sale. Some of the prices varied drastically, and it’s going to make me review the prices I set for some of my domain names. I think you should do this competitive research, too.

When you list your domain names for sale on

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Dave Evanson Reports 6 Figure Sale of Intranet.com

Elliot Silver
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Sedo’s Dave Evanson is reporting that Intranet.com was sold via Sedo for $160,000. Based on the Whois change, it appears that the transaction took place last week.

At one point, the domain name had been owned by a Massachusetts company called ACI Worldwide. Screenshots.com shows an ACI payment systems logo as of 2010, but more recently, it appears that the domain name had been parked at Sedo.

The current Whois information is

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Don’t Regret The Deals You Make (or Don’t Make)

Elliot Silver
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A week ago, Rick Schwartz posted an interesting article regarding Google’s announcement about the launch of Helpouts and its acquisition of the Helpout.com and Helpouts.com domain names. Rick linked to an old DNForum post from 5 years ago where the former owner of Helpouts.com had it listed for $250 and then reduced to $100.

There were no subsequent posts in the Helpouts.com sales thread, so I don’t know if the domain owner ended up selling it. Judging by the domain name’s creation date of March 20, 2010, it appears that the domain name was dropped and re-registered by someone else who had privacy guard in place. Although it changed registrars a couple of times, the domain name registration remained under privacy until July of this year.

Whatever happened in the case of this domain name, I don’t think a domain owner should

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