Several months ago, I learned that Cheesecake.com had been listed for sale in September, and Brooke Hernandez of Domain Advisors was representing the seller of the domain name and website. According to Toby Clements, brother of one of the owners, Cheesecake.com was recently sold.
From today’s TobyClements.com domain sales newsletter:
“On a completely different note, I want to give a shout out to my brother, David Clements and his business partner on Cheesecake.com, Harvey Kaplan.
They just sold Cheesecake.com for an undisclosed amount. They bought the domain from us in Milan, Italy back in 2010 and David has put in a lot of time and effort to develop it out. I don’t know what the number was, but I know that he has a big smile on his face, therefore it must be a nice one.“
The current owner of Cheesecake.com appears to be GourmetGiftBaskets.com, a company based in Manchester, New Hampshire specializing in gift baskets. Clearly, the company understands the value of descriptive domain names, and will likely become a leader in the cheesecake business.
I reached out to GourmetGiftBaskets.com for comments about Cheesecake.com and its plans for the website, and I will update this if the company is willing to offer any details about its acquisition.
*** UPDATE ***
I received an email from Ryan Abood, President & CEO of GourmetGiftBaskets.com, and he provided some additional information about the plans for the domain name and website:
The Cliff’s notes on the sale are that the amount is and will remain private.
In terms of a re-launch, we are shooting for Wednesday @ midnight; ambitious, but do-able.
By the end of February, we’ll triple the amount of flavors and sizes for sale on Cheesecake.com.
The brutal truth is that by owning Cheesecake.com we get to have a lot more fun as a retailer with the flavors and sizes we can offer than we could on our parent company website at GourmetGiftBaskets.com!
This will be a COMPLETE redesign, and overhaul of Cheesecake.com from top to bottom.
There will also be a COMPLETE overhaul of the business model too.
We handle 100% of all aspects of bakery management and fulfillment in house, and have massive economies of scale in comparison to what Cheesecake.com enjoyed before our acquisition. Customers can still expect the very best cheesecake on the planet, coupled with shipping costs that are at least HALF of what most of our new competitors are charging. For consumers, it will be the go-to destination on the web for cheesecake.
The “gifting segment” accounts for 85% of sales in the online Cheesecake marketplace. Since we are one of the largest gift basket companies in the country, Cheesecake is a natural fit. When you take a platform like Cheesecake.com and pair it with the world class fulfillment operations of a premier gift basket company, the acquisition is a recipe for success. We are excited as kid in a candy store as this means we get to take a killer category on our parent site, and BLOW IT OUT with selection and pricing that is going to shake up a marketplace that has been dying for some new blood.