A number of times during the TRAFFIC conference, I was asked how I am able to close end user deals. I would never claim to be exceptional at this because I don’t do deals with end users in large quantities, I have had good luck reaching end user prospects to at least get an answer for them. I’ll share a few tips for how I find out the decision maker.

In my opinion, sending highly targeted emails is the way to go and worth the extra time. There are people out there who send hundreds of emails to a huge prospect list, but I can’t imagine that has a high success rate on a good quality domain name. If I was looking to sell Speechwriter.com, I wouldn’t send emails to speech recognition companies just because they share the word “speech.” I would send emails to companies that offer speech writing services.

Similarly, I don’t like to send

When you are selling a domain name to an end user buyer, you need to exercise patience. There are a number of opportunities for deals when making deals with end users, especially if you are doing a deal with a large or publicly traded company.

I want to discuss the three areas that cause the most delays when selling a domain name to an end user buyer. Sometimes all three of these areas cause extensive delays. The key is to not get upset about these delays and to expect them before becoming frustrated, as the decision maker may not be able to cut through the red tape any quicker.

The other day, I read a report about a large deal that had recently been transacted (outside the domain space). The medium sized company made hundreds of thousands of dollars on a deal, and it had been reported in a trade magazine. I own a domain name that could be of interest to this company, and I sent them an introductory email.

After a company closes a significant deal, it might be a good time to approach them about an excellent domain name that the company might have an interest in owning. They could