Domain Industry News

I also notice a ton of sales made by the Afternic/BuyDomains combo. With the exception of a few sales, most of these domain names would seem to be “brandable” rather than generic keywords, which leads me to believe most of these were picked up by “end-users.” This is great for both NameMedia properties, as it shows they are targeting their end-user audience quite well. It’s nice to see them publicizing their sales to help propel the market forward.

According to Red Herring, Pharmacy.com is for sale. This is prime real estate just waiting to be developed into a business. According to Joshua Bourne, co-founder of FairWinds Partners (and also the President of the Coalition Against Domain Name Abuse), the domain name is worth “way over $50 million.”

While this asking price is fairly unprecedented, a domain name of this caliber could be worth it. I believe sales based on revenue multiples alone are fairly short-sited, and it would appear that the owner’s models take this into consideration. It would be a boon to the industry if they get their asking price, although we probably won’t know the sales price unless it is purchased by a public company such as Wal-mart, who probably has the money to make this happen.

According to the Domaintools Blog, a rumored buyer could be CVS pharmacy, who would consider re-branding the company.