Pharmacy.com – A $50 Million Domain Name?

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According to Red Herring, Pharmacy.com is for sale. This is prime real estate just waiting to be developed into a business. According to Joshua Bourne, co-founder of FairWinds Partners (and also the President of the Coalition Against Domain Name Abuse), the domain name is worth “way over $50 million.”

While this asking price is fairly unprecedented, a domain name of this caliber could be worth it. I believe sales based on revenue multiples alone are fairly short-sited, and it would appear that the owner’s models take this into consideration. It would be a boon to the industry if they get their asking price, although we probably won’t know the sales price unless it is purchased by a public company such as Wal-mart, who probably has the money to make this happen.

According to the Domaintools Blog, a rumored buyer could be CVS pharmacy, who would consider re-branding the company.