Buying Domain Names

Commanders.com Was a Smart Acquisition

There has been a lot of speculation about the new team name for the Washington NFL team formerly named the Redskins. For much more than a year, people guessed what the NFL team would be called, and this morning it was revealed that the team would be known as the Washington Commanders.

Interestingly, it was a domain name transfer that put Commanders on the radar of many people. When Commanders.com transferred to MarkMonitor, the domain protection registrar used by the NFL and many of its teams, people speculated that it was because of the impending name change for the Washington Football Team. In fact, this proved to be accurate as Commanders.com is now the website used by the Washington Commanders.

These Domain Names Are Not for Sale!

I have come across quite a few domain names that are not for sale. Sometimes this means the right offer hasn’t been made, but it can also mean that the domain name is actually not for sale regardless of how much money is offered. Perhaps the domain name is being used for something but prospective buyers simply think that is just a stumbling block. Maybe the owner doesn’t need money. There are many reasons for why someone won’t sell a domain name.

Many longtime domain registrants have been so inundated with unsolicited inquiries and offers, so they put a “not for sale” type of message on their landing page. It’s probably not a complete deterrent, but I am sure it does a good enough job of keeping some people away.

I went through some of the landing pages for exceptional domain names that aren’t for sale, and here are some of the best domain names that you can’t buy:

People Will Always Register **** Domain Names (NSFW)

Since domain names started to be registered as investments, there is one thing that has rung true. Some people will always register shit domain names that would never ever have been registered if it was not for their speculative purchases.

Through the years, I have seen portfolios that contain domain names that are awful. Every day, I see terrible domain names that should never have been registered in the first place, yet they were registered by someone more than 20 years ago. Every person has a different background and a different way of looking at things, and shitty domain registrations will happen no matter what the extension is.

Over the weekend, Shane Cultra asked people to share their best .XYZ or .GG domain name that they would sell for $1,000:

Why Pilot Paid $400k for Pilot.com

Considering the performance of the domain name aftermarket the last couple of years, the 2017 sale of Pilot.com for $400,000 seems like quite a bargain. It’s an authoritative term that is short, memorable, and easy to spell.

Waseem Daher, Founder and CEO at Pilot, shared a post on LinkedIn to discuss why his company spent $400,000 to buy Pilot.com.

Beware of High Annual Renewal Fees

When I bought a handful of .XYZ domain names, I had a look at the list of premium .XYZ domain namesĀ to ensure I wasn’t going to face the decision of paying a high transfer/renewal fee or losing my initial acquisition investment. Domain investors who buy non .com domain names that aren’t ccTLDs or legacy extensions need to be mindful of the potential landmine that are premium renewal fees.

Marc Kohlbrugge shared a warning on Twitter after he purchased a domain name for $5,000 that had a $55,000 annual renewal cost:

Last Buy of 2021; First Buy of 2022

At the beginning of 2021, I shared my last purchase of 2020 (TimeoutProject.com) and first purchase of 2021 (LazyBastard.com). Neither of these domain names sold last year, but I’m still content with the purchases and the prices I paid. I am going to share the same thing this morning.

The last purchase I made in 2021 was NGFD.com in a NameJet auction. I like 4 letter acronym .com domain names, and the price was fair on this name. I priced it at $7,588 on Dan.com and will allow people to make reasonable offers or purchase it with a payment plan.

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