Buying Domain Names

Amazon Registers Business Relief Domain Names

In my morning DomainTools Registrant Monitor alert email I received yesterday morning, I saw a few domain name registrations from Amazon that caught my attention. The domain names that Amazon recently registered are related to business relief and small business relief. My guess is that the domain name registrations are related to an Amazon program created to help small business owners whose businesses are impacted by the COVID-19 coronavirus outbreak.

Several days ago, Amazon’s blog announced a program to assist local small business owners. Here’s an excerpt from the article:

Google Registers TeachFromHome.org & TeachFromHome.Google

According to my morning DomainTools Registrant Monitor alert email, Google has registered the TeachFromHome.org domain name. The domain name has a creation date of March 10, 2020 and it is registered at MarkMonitor. TeachFromHome.org had initially been registered using MarkMonitor’s privacy proxy service (DNStination Inc.), but it looks like the domain name transferred to Google LLC within the last day or so. It also looks like Google registered TeachFromHome.Google as well. I did not do an extensive search to see if other related domain names were registered in addition to these two.

At the time of publication, TeachFromHome.Google does not resolve to an active website or error page. If you visit TeachFromHome.org right now, you will see a 404 error page, so whatever Google has planned for this domain name, it is not ready to go live yet:

Is The Coronavirus Impacting Your Spending on Domain Names?

With the Coronavirus outbreak making people sick around the world, almost everyone seems to be impacted to some degree. Many people are concerned for their health and are changing plans due to the outbreak. This has caused world stock markets to tumble, production to decrease, and things are getting rocky.

I posted a poll on Twitter asking people if they are spending more, less, or the same amount of money to buy domain names in the wake of the Coronavirus outbreak:

Does a Domain’s Value Change When Acquired by an Investor?

At NamesCon last week, I had a chance to briefly speak with Andy Booth. I have known and done a modest amount of business with Andy and his brother James Booth, and I was sorry I did not have much time to speak with them. One topic Andy and I chatted about was if the value of a domain name changes (at least on a psychological level) when the domain name is acquired by a domain investor from a larger company. Andy thought it would be neat to spark a discussion about the topic, and we are both eager to see what readers think.

Lock in the .com to Save on a Rebrand

There are several startups currently interested in one of my domain names, and I am in discussions to sell it. None of these startups seem to have the capital available to make the purchase, but I am very confident one is going to be able to come to terms with my company in the next couple of months. My bet is that the deal I strike will likely be some sort of creative financing option, although I would be very happy to sell it outright.

While all of these startups understand the value of owning the brand match .com domain name, I don’t think any of them are looking at the biggest picture. I want to share this with you (without mentioning the specific domain name) because I think it is a good talking point on your own negotiations.

Mercury.com: How Mercury Got Its Domain Name

In December of 2019, I wrote about Mercury acquiring its brand match Mercury.com domain name. The company had been operating on the Mercury.CO domain name, but it had anticipated moving to the Mercury.com domain name at some point in the future. That migration has happened, and the company can now be found by visiting Mercury.com.

Notably, Mercury founder Immad Akhund shared how the company was able to acquire its brand match domain name. In a series of tweets, which I have posted chronologically below, Immad shared details of how it acquired Mercury.com from HP. Although he did not share the price of the domain name, I am sure it was very expensive. I think the eighth and final tweet explains why acquiring Mercury.com was so crucial for the banking brand:

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