Buying Domain Names

Register Domain Names Before Filing for TM!


In my article about checking for trademarks, Jackie asked, “Why do you prefer over” The simple reason is that I had not used the other website before but found to be effective enough to continue using it. Essentially, it gave me the information I was seeking and I did not have a need to search around to find something else.

This morning, I visited to see if it offered anything that would add more value to me. One thing I noticed on that website is a link to recent trademark filings. I am not sure if Trademarkia has that information, but I have not seen it before.

Close Discussion How it Acquired


Close, a company that had been operating on, recently announced that it acquired the brand match domain name. The purchase price and other details about the acquisition were not shared, but I think closing a deal on was a smart move for the company that is now known simply as Close. This slight branding change was made more possible because of its acquisition of Acquired via CSC


Marriott has been advertising its new loyalty and rewards program called Bonvoy, which was created to merge Marriott’s loyalty program with Starwood’s loyalty program following its acquisition of Starwood. The call to action in the television commercial I have seen numerous times is “Join at” Based on a Whois changed I noticed yesterday, it is possible that the primary domain name for Bonvoy is going to change in the near future.

Ammar Kubba Shares Rationale Behind 5 Figure .IO Purchase


On Saturday evening, Ammar Kubba shared a screenshot of his mobile phone home screen with an email notification from American Express Platinum showing a purchase of $18,888 at In his tweet, Ammar asked people to guess what he just bought. What was most surprising to me wasn’t that Ammar spent nearly $20k on a .IO domain name, but that Ammar doesn’t use an AmEx Centurion card:

Looks Like Amazon Acquired and


The streaming battle is on! It looks like Amazon acquired the and domain names within the last few days. and both forward to, a landing page directing people to click through to Both of these domain names are now registered to DNStination Inc., the Whois privacy proxy service for MarkMonitor. Because of Whois privacy, it is not possible to independently confirm that Amazon acquired the domain names, but that seems to be the case.

Watch Out for the Upsells


No matter what domain registrar you use, it always seems like they are trying to upsell their customers. Whether I am transferring a domain name to a different registrar or I am hand registering a domain name, I almost always see some sort of upsell opportunity. Annoyingly, many of these upsells seem to be added automatically, and I need to remove them before making my purchase.

Here are a few of the upsells I generally avoid:

Recent Posts

Impact Sale Will Have on My Business

By now, you have read about the $30 million cash sale of From what I have been reading, it is the largest domain...

Video: .Club Reduces Pricing on Some of its Premium Inventory

Jeff Sass, CMO of the .Club registry, emailed me this morning to let me know the registry has made pricing adjustments to some of...

Undeveloped Rebrands as & Announces Major Platform Changes

Undeveloped, a domain name sales platform and marketplace, announced it was undergoing a rebranding. The company will now be known as, which stands...

Poll: Which MicroStrategy Domain Name is Most Valuable?

Yesterday morning, MicroStrategy shared the news that its domain name was sold for $30 million in cash. The deal was "facilitated" by GoDaddy... Sold for $400,000 via Sedo

According to a tweet this morning from Sedo broker Dave Evanson, was sold for $400,000. I think it is safe to assume the...