I was driving through town the other day when I saw a landscaping truck with a perceptive quote on the back: “Quality is remembered long after the price is forgotten.” It turns out that this is reportedly a quote from Aldo Gucci of the famed Gucci luxury brand.
I think the same sentiment can be felt towards a domain name acquisition.
Oftentimes, a business will spend more money than it is comfortable spending to acquire the perfect domain name. The expenditure may be significant, and it could impact business operations in the short term. It can take a company time to wrap its collective “head” around the idea of making what could be deemed as a staggering investment in its branding and web presence going forward. In the short term, this can eat a massive chunk of a company’s cash reserves and may be painful.
In the longer term, many of these domain name acquisitions can lead to substantial growth. In fact, for some businesses, the entire brand is built around the domain name. The company exists and grows as a result of the domain name it acquired.
The purchase price, when looked at in the rear view mirror, turned out to be very small. The domain name catapulted the company’s progression, and the cost turned out to be relatively small compared to what the domain name produced for the company.
I think I will find a way to weave Gucci’s quote into a negotiation with a buyer that is having trouble justifying the cost of a great domain name.
Great quote and very perceptive observation.
Thanks, for sharing.
The age-old paradox where buyers seek to pay the least while sellers aim to get the most. Sellers emphasize value over price and buyers point out to price over making a deal.
The one above is a recycled one, the original by Ben Franklin is this:
“The bitterness of poor quality remains long after the sweetness of low price is forgotten”
“In fact, for some businesses, the entire brand is built around the domain name. The company exists and grows as a result of the domain name it acquired.”
That’s true many more times than people are aware.
Same with food……you want to eat well you have to pay for it
And same with me…
I am easy and available but I ain’t cheap
I hand reg BullShitWebSite.com as the previous owner let it dropped after 10yrs…go figure
No idea who the owner is or was
Happy that I am the proud owner of both the bullshit websites domains
The previous owner ??? Died or screwed up
I could have offered 10million usd for that domain
An even better quote: “Price is what you pay. Value is what you get.” – Warren Buffett
This quote by Warren Buffett is one of his most famous. It highlights an important concept in investing: the difference between price and value. Price refers to what one pays for an asset, while value reflects the intrinsic worth of the asset. It is NOT something just “remembered” but “realized” over time based on aspects of “intrinsic value” or “valuation” beyond mere “price” at a given point in time. A corollary by Buffett explains: “It’s far better to buy a wonderful company at a fair price, than a fair company at a wonderful price.”
Pepperidge Farm remembers.