BabyCarrots.com: Great Marketing on a EMD

When you have a chance, I’d like you to take a look at a fantastic marketing campaign undertaken by a group called “A BUNCH OF CARROT FARMERS.” It’s easy to find the website, because they use the exact match domain name to promote the product: BabyCarrots.com.

BabyCarrots.com is an innovative website that promotes and celebrates baby carrots. There are games, videos, facts, and other fun aspects of the website. Seriously, if you like good marketing campaigns like I do, you will really come away impressed with this website.

Based on the Whois registration data, I believe it’s safe to assume the marketing campaign was created by advertising agency powerhouse Crispin Porter & Bogusky. It’s not a new website, but I just discovered it the other day and it’s very cool.

How Hipster Acquired Hipster.com

Hipster is a fairly well-funded start up company that has received quite a bit of good publicity in tech circles. Until recently, the company was operating on the domain name, UseHipster.com, since Hipster.com was owned by another company.

In May of 2011, Hipster announced  funding of $1 million, and I recommended that the company use some of this money to purchase the Hipster.com domain name. My belief was that as the company continues to grow and increase brand awareness, the price to acquire Hipster.com would grow as well.

Not surprisingly, the company had been trying to acquire the domain name for quite some time, and the effort finally paid off, as Hipster now owns Hipster.com.

According to  company founder, Doug Ludlow, acquiring the domain name took quite some time. “Obtaining the domain was a 7 month process of going back and forth with the original owner.  Lots of negotiation and discussion.  In the end, we reached a combination of cash and stock that worked for both parties,” said Ludlow in an email to me. “Also, a little Pabst Blue Ribbon was thrown in for good measure :)”

The price and terms of the deal remain confidential.

The company is now forwarding UseHipster.com to Hipster.com. In addition, the company already uses the @hipster Twitter account. Congratulations are in order for Ludlow and his Hipster team. I think the acquisition of the domain name now will pay big dividends.

Report: Canadian Starts Company After AppleiMac.com Settlement

There was a report in today’s Calgary Herald that I found interesting and somewhat surprising, and I want to share it with you.

According to the article, a 17 year old Canadian high school student named  Abdul Traya registered the AppleiMac.com domain name in 1998. It was just before Apple launched its new computer line, and apparently the company wanted the domain name but didn’t register it.

After a legal letter from Apple, Traya was able to settle with the company for a significant amount of money.  Traya reported that he received an “undisclosed sum – an amount, he admitted, that was almost enough to retire on.”

Perhaps Traya’s age worked in his favor, and Apple didn’t want to spend time filing legal papers, especially since Traya was a minor. Also, perhaps the company felt it was important to use the domain name ASAP and thought it was worth the money to settle immediately rather than using the court system. The quicker UDRP system didn’t come into existence until December of 1999.

Whatever the case, I think Traya got somewhat lucky because there are hefty penalties in the US for cybersquatting (up to $100,000 per domain name), and the UDRP system isn’t expensive and doesn’t take very long. It was nice to see that he used the settlement to help start his company though.

Aside from this interesting information, I take issue with one part of the article:

“Still, there are those who do set out to make money from domains, said University of Calgary professor Tom Keenan.

“It’s called ‘cybersquatting,’ ” said Keenan.”

Of course that is only true when you consider trademark infringing domain names. There is a multi-billion dollar, completely legal, domain investment business built on descriptive/generic domain names that cannot be trademarked.

There aren’t a whole lot of people and companies that legally make money from domain names, but I believe publicly traded companies like Marchex, Tucows, and Demand Media (to name a few) would disagree with the definition of cybersquatting as making money from domains.

Occupy Protests Moving Smartly Online

Although the “Occupy Wall St.” protestors’ messages may not be cohesive, their domain name strategy seems to be.

I was curious to see if those in the “Occupy” city protests have been buying related domain names, and it appears that many are. Domain names like OccupyWallStreet.com and similar names are registered by the Occupy Wall Street group, and they forward to the primary OccupyWallSt.org website. Other geodomain names have been registered as well.

In addition to dozens of others not listed, the following “Occupy” city domain names have been registered, as the protests continue to spread across cities throughout the United States:

  • OccupyNewYork.com
  • OccupyBoston.com
  • OccupySeattle.com
  • OccupySanFrancisco.com
  • OccupyPhiladelphia.com
  • OccupyMiami.com
  • OccupyChicago.com
  • OccupySanDiego.com
  • OccupyPortland.com

Smartly, many of these domain names have been registered simply to forward to each local movements’ website. For instance, OccupyPortland.com forwards to the website at OccupyPortland.org, and OccupySanDiego.com forwards to OccupySD.org.

One thing I also find interesting is that many of the websites are different from each other, but they have similar themes. In addition, it appears that many of the domain names are registered to different registrants.

From an observer’s perspective, it’s interesting to watch how these protests have been spreading. I won’t opine on the actual protests because it’s not related to the topic of my blog, but from a domain name and branding perspective, the group seems cohesive.

Video Explains How Escrow Process Works

Escrow.com posted a video on its Facebook page that explains how the escrow process works. Surprisingly, I’ve had to explain the process to a number of buyers and sellers, so this might be a good video to use as a reference if are working with someone that hasn’t used an escrow service before.

I previously posted some links to articles about the strong reputation of Escrow.com, which can be used to allay any fears someone has about doing a high dollar transaction. I think this video and other educational material from the company could be beneficial for you to read and send to buyers or sellers.

One thing I immediately noticed when viewing the video is that a new Escrow.com logo and color scheme are used, and you can also see the Escrow.com this on the company’s YouTube page. I like the colors, and I look forward to seeing an updated Escrow.com website.

After Half Million Dollar Purchase, Logo.com Now Live

Logo DesignIn early November of last year, it was announced that Logo.com had been acquired for a half a million dollars by two Internet entrepreneurs. After months of business planning and website development, Logo.com launched softly a couple of weeks ago.

As you would probably expect, Logo.com is a site that sells professionally created logos. In addition to the logo work, the company also has web designers, branding experts, copywriters, illustrators, and other experts who can help companies enhance their presence online.

For those of you that might have web development or logo related domain names, a blog or a site dedicated to small business, their  affiliate program might be of interest to you. I don’t have the full details of the program, but I understand the company is currently offering a $50 CPA for every new customer (for a limited time). You can leave your contact information, and the company will be in touch.

Under the leadership of eCommerce industry veteran, Alan Townshend, and Internet entrepreneur, Adam Strong, I expect Logo.com will soon be one of the leading websites for logo design.