By now, you have likely seen the famous Tiger Woods Ryder Cup photograph, with the ball in mid-air heading right for the photographer, and an interesting-looking guy smoking a cigar in the background. In case you haven’t seen it, the image is above for your viewing pleasure.
Despite the shot looking cool, as the ball was headed directly for the camera, the real story became the hunt for the guy smoking the cigar. Dubbed “Cigar Guy,” the Be Frugal blog (BeFrugal.com) offered a $1,000 reward to whomever is the first person identify the person smoking the cigar. They are holding a contest because they want this guy to be their next spokesman.
The contest and $1,000 reward have generated millions of dollars in publicity. News outlets including Huffington Post, NBC Sports, ABC, Wall Street Journal, and CNN are covering this special offer with news articles and reports, all linking to the BeFrugal.com website. What would essentially cost the company $1,000 has brought them priceless coverage.
This is great viral marketing!