Millions of Dollars in Publicity for a $1,000 Reward to Find Tiger Woods Cigar Guy

By now, you have likely seen the famous Tiger Woods Ryder Cup photograph, with the ball in mid-air heading right for the photographer, and an interesting-looking guy smoking a cigar in the background. In case you haven’t seen it, the image is above for your viewing pleasure.

Despite the shot looking cool, as the ball was headed directly for the camera, the real story became the hunt for the guy smoking the cigar. Dubbed “Cigar Guy,” the Be Frugal blog ( offered a $1,000 reward to whomever is the first person identify the person smoking the cigar. They are holding a contest because they want this guy to be their next spokesman.

The contest and $1,000 reward have generated millions of dollars in publicity. News outlets including Huffington Post, NBC Sports, ABC, Wall Street Journal, and CNN are covering this special offer with news articles and reports, all linking to the website. What would essentially cost the company $1,000 has brought them priceless coverage.

This is great viral marketing!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. A little off topic but what’s the point of the photo?

    It’s obviously a staged picture, not a drive or chip shot by Tiger. Just look at the people around him and where the photographer would be, right in front of him? Doesn’t make sense.

    Maybe the ball is computer generated? Do you have a credit on the photo? Just curious but this appears to be a photo op of some sort.

  2. Thanks. I watched the video and now I know this is all a hoax.

    There’s a lot wrong with this photo and story and all the buzz on CNN with all the photoshopped photos.

    No way a photographer would be standing in front of Tiger while he’s chipping from the rough.

    No way all those people would be behind Tiger on a put let alone a chip from the rough.

    Cigar guy is photoshopped in.

    Somebody is deliberately creating this buzz, probably that Frugal Blog site.

    So, I’ll call it. This is a 100% fake photo and story. The truth about the fake photo and story will be it’s own story and will further add to the buzz.

    Then the story about “What do we really know?” questions will start to come out.

    Whoever is putting up the $1000 “reward” already knows the cigar guy. Like Rick Schwartz says, follow the money.

    It’s all fake.


  3. Not so much a conspiracy theorist since it’s a true statement of fact with proof that Craig Snyder was the CEO of iReit while his company bought domains from Nelson Brady.

    I’ve posted domains in the past as examples and happy to post them again so people can see the facts for themselves. No interpretation or connect the dots, just facts in the whois… Nelson Brady to iReit, direct sale/transfer.

    Maybe I should offer $1000 to prove me wrong 🙂

    Seriously though, I’m saying this is a hoax. Not that that’s a bad thing. Whoever is putting up the money is getting some GREAT publicity.

  4. Also, look at Tiger’s follow through. I golf a little bit but I’m no expert but his hand is off the club and he has a wedge which would pop the ball in the air.

    Everything about this photo is wrong.

    Also, do you think the golf course would let this clown in a bad wig on the golf course and get this close to Tiger.

    It’s all a hoax. A great, harmless hoax and I think it’s funny… stupid but funny.

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