Salesforce.com Acquires 111.org

Whois records show that Salesforce.com has acquired the 111.org domain name. The domain name recently transferred from GoDaddy to MarkMonitor. Using the DomainTools Whois History tool, I can see it had been registered for a short period to NameCorp, Alan Dunn’s domain brokerage. Prior to that, it was registered to a China-based domain registrant.

Salesforce is not yet using the domain name. My guess is Salesforce will use 111.org for its “Pledge 1% movement.” On its website, Salesforce describes this movement in terms of 1+1+1, so 111.org makes sense for this type of organization:

“Salesforce is a different kind of company. Our founders created the 1-1-1 model, which commits 1% of our equity, technology, and our employees’ time to build a more equitable and sustainable world. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.”

Archive.org shows that 111.org had utilized a “for sale” landing page, but the price was not listed. According to NameBio, the only public sales record for 111.org was back in 2011 when this domain name sold for $3,001 via Sedo.

Salesforce owns quite a few exceptional .com domain names. The company has spent a great deal of money acquiring domain names like Desk.com, Work.com, Code.com, Data.com, Lightning.com, and quite a few other multi-million dollar domain name assets.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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